Wheat germ is the vitamin and mineral-rich embryo of the wheat kernel. It is removed during the refining of whole wheat grains to white flour. Wheat germ powder is typically used as a supplement to substitute breakfast. It is widely used in items such as cookies, muffins, pancakes baked chicken & fish. Wheat germ powder is replacing flour owing to its rich nutritional content. Rising health consciousness among people worldwide is expected to have a positive impact on the market for wheat germ.This growth is primarily driven by Rising Demand for Food Supplements with High Nutritional Value and Awareness about Health Benefits of Product Leading To Increased Usage in Food Products.
Major Vendors, such as VIOBIN (United States), Garuda International (United States), ABC International (India), Cargill (United States), Ornua (United Kingdom), Bobís Red Mill (United States), Vedic Herbals (India), Kun Hua Biological Technology (China), Sahuwala Cereals (India) and Mayushan Foods (Taiwan) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
- Rising Demand for Food Supplements with High Nutritional Value
- Awareness about Health Benefits of Product Leading To Increased Usage in Food Products
- Side Effects Caused Due To Gluten Present In Wheat
OpportunitiesChanging Dietary Patterns Adoption of Healthy Eating Habits and Availability of Numerous Distribution Channels Likely To Boost Sales
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