Maternity Bras Market Scope
Maternity bras are growing owing to the changing lifestyle standards, and increasing disposable income in the low and middle-income group countries. Further, market players are adopting attractive promotional strategies on social media. In addition, increasing demand for comfortable yet stylish maternity bra expected to drive the demand over the forecasted period. Maternity bras are the comfortable attire that is used by pregnant women. These bras are adapted when body size is changing during pregnancy.
The Maternity Bras market study is segmented, by Application (Pregnant Women and Lactating Women) and major geographies with country level break-up.
The fragmented nature of the market is due to the great number of players present in the market. Market leaders are now focusing on new product innovations and developments due to highly changing customer demands and preferences. Also with the increase in demand from the emerging economies is also driving the demand for the Disposable Maternity Pads market. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Maternity Bras market throughout the predicted period.
Bravado Designs USA (United States), Destination Maternity (United States), La Leche League (United States), Anita (Germany), Medela (Switzerland), Cake Maternity (United States), Leading Lady (United States), Senshukai (Japan), INUjIRUSHI (Japan), Wacoal (Elomi) (Japan), Sweet Mommy (United States) and Mamaway (Australia) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are O.C.T. Mami (China), Happy House (China), Boob Design (Sweden), Seraphine (United Kingdom) and H&M (Sweden).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AdvanceMarketAnalytics has segmented the market of Global Maternity Bras market by Type, Application and Region.
On the basis of geography, the market of Maternity Bras has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On January 8th, 2020 - P&G announced plans to acquire Billie Inc., a growing female body care company committed to better serving women’s beauty and grooming needs.
In Sept. 2019, Motherhood Maternity is expanding upon the company’s award-winning seamless maternity and nursing bra collection by launching the shades of “Nu Nudes ”. The color palette includes eight tones ranging from blush to mink, white to black, and tonal shades in-between.
- Increasing Focus on Pregnancy Fashion
- Expansion of Online Distribution Channel
- Rising Conscious about the Physical Appearance Even At the Time of Pregnancy
- Growing Number of Working Pregnant Women
- Rising Demand from Developing Regions
- Changing Lifestyles and Standards Fueled by Rising Disposable Income
- High Prices of Maternity Bras
- Availability of Counterfeit Products
Key Target AudienceMaternity Bras Manufacturers, Maternity Bras Suppliers and Traders, Potential Investors, Market Research Firms and Government and Research Organizations
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