What is Marketing Automation Market?
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on numerous channels online and automate repetitive tasks. This helps businesses to target customers with automated messages across email, web, social, and text. It helps marketing and sales departments by automating online marketing campaigns and sales activities. It helps in lead generation, nurturing and scoring as well as with measuring overall ROI on campaigns. It allows the user to implement a digital marketing strategy.
Highlights from Marketing Automation Market Study
|Unit||Value (USD Million)|
|Key Companies Profiled||Sendinblue (France), LeadSquared (India), Keap (United States), HubSpot (United States), Adobe (United States), Acoustic (United States), Act-On Software (United States), GetResponse (Poland), Oracle (United States) and Salesforce (United States)|
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Marketing Automation market throughout the forecasted period. Sendinblue (France), LeadSquared (India), Keap (United States), HubSpot (United States), Adobe (United States), Acoustic (United States), Act-On Software (United States), GetResponse (Poland), Oracle (United States) and Salesforce (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are SAS (United States), ActiveCampaign (United States), Ontraport (United States) and SharpSpring (United States).
Marketing Automation Market Segmentation:
|Application / End User||Campaign Management, Email Marketing, Lead Nurturing and Lead Scoring, Social Media Marketing and Others|
|Platform||Mobile Based,PC Based|
On the basis of geography, the market of Marketing Automation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Increased Adoption of Smac Technologies
Market Growth Drivers:
Easy to Use and Deployment of Marketing Automation and Increased Number of Marketing Companies
Technological Issues associated with Marketing Automation
Concerns Related to Privacy and Security
Growing Demand from End-user Industry and Rising Need for Effective Marketing Strategies
Key Target Audience
Emerging Companies, Research Companies, Research Professionals and End-users
Market Leaders & Development Strategies
In October 2018, Adobe has announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology, helping companies further connect marketing engagement to revenue growth.