What is Frozen Waffles?
Frozen waffles are food that is made with wholesome ingredients, like eggs, milk, and flour which means they're good sources of fiber, as well as other nutrients. These waffles are available in different flavors and with taste. The increasing preference of consumers for natural and organic frozen waffles is expected to sustain the growth of the United States frozen waffles market. Manufacturers are planning to launch new varieties of natural and organic waffles to cater to increasing consumer demand. Due to the recent Covid outbreak, many people are working from home and this will create a growth opportunity for market players over the forecasted period. The Americas region will account for the largest frozen waffle market share and the highest growth of this market throughout the forecast period.
The market study is broken down by Type (Traditional Waffle (Homestyle Waffle), Flavored Waffle and Health and Wellness Frozen Waffles) and major geographies with country level break-up.
The market appears to be fragmented and with the presence of several companies including PepsiCo and Van’s Foods, the competitive environment is quite intense. Manufacturers of frozen waffles are encompassing innovative and distributive strategies to increase the market size of these products. Successful new product launches help in the growth of the market and also help the players to grow. Research Analyst at AMA estimates that Vendors from United States will contribute to the maximum growth of Global Frozen Waffles market throughout the predicted period.
Kellogg's Company (Unites States), General Mills (Unites States), Hain Celestial Group (Unites States), PepsiCo (Unites States), Van's International Foods (Unites States), ConAgra Foods (Unites States), Natures Path Organic (Unites States), Birch Benders (United States), Trader Joe's (United States) and Julian's Recipe (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Frozen Waffles market by Type, Application and Region.
On the basis of geography, the market of Frozen Waffles has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online (E-commerce Websites, Online Retailers) will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Whole Wheat will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. < 100 g will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Serving Size, the sub-segment i.e. 2 Waffle will boost the Frozen Waffles market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On September 05, 2019, Kellogg Co. has launched Off the Grid, protein-packed frozen waffles “created to deliver a hearty and wholesome breakfast experience within any healthful lifestyle”.
- Gluten-free Frozen Waffles
- Increasing Marketing Campaigns Particularly Their Frequency and Type Owing To Digitization and Related Developments
- Rapid Shift toward Organic Product
- Growing Awareness about Healthy Lifestyle Foods
- Increasing Disposable Income and Rise in Adult Population
- Short Shelf Life of Frozen Waffles
- Availability of the Substitute Products
Key Target AudienceFrozen Waffles Manufacturers, Raw Material Suppliers, Traders/Exporters/Importers, Food and Beverage Industries and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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