Scope of the Study
The customer 360 represents the complete view or analysis of the customer, it builds an accurate picture of every customer by clustering each customer's structured and unstructured data from the organization. With this clustered data knowledge, the company can create better customer experiences, customize and personalize the interactions with customers as well as build improved customer insights. it acts as a hub that synchronizes the data and becomes the source of references for more up to date information of the customer.
The market study is being classified, by Application (B2C and B2B) and major geographies with country level break-up.
Microsoft Corporation (United States), Salesforce Inc. (United States), MuleSoft LLC (United States), IBM (International Business Machines Corporation) (United States), Oracle Corporation (United States), SAS Institute (United States), Axtria (United States), MIOsoft Corporation (United States), Reltio (United States), Amperity (United States) and Informatica (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Verint Systems (United States) and MarkLogic Corporation (United States).
AdvanceMarketAnalytics has segmented the market of Global Customer 360 market by Type, Application and Region.
On the basis of geography, the market of Customer 360 has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- The demand for customer data management to find the most valuable customers to retain, deliver personalized offers to enhance their brand awareness. It helps in knowing the complete view of the customer regarding the company which can help in providing a better experience and provides them with reliable customer insights. There is need for the company to provide good products and services for its business growth.
- Increasing Use of Customer 360 Solution in Retail Industry
- More Advanced Customer Relationship Management Because of Customer 360 Solution
- High Risk of Online Fraud and Privacy Issues with Customer 360
- Regulatory Compliance with Customer 360 Solution Companies
- Continuous Technological Advancements in Customer Data Management
- Surging Demand for Customer 360 From Online Consumer
- Complexities Involved with Gathering Customer Data from Number of Sources like web, social media, data centers, etc.
Market Leaders and their expansionary development strategies
On 19th November 2019, Salesforce Inc. leading CRM company introduced the Customer 360 Truth a new set of data identity services that allow companies to build a single source of truth across all of their customers relationship. This new Customer 360 Truth connects data from across sales, services, marketing, commerce and more to create a single Salesforce ID for each customer. All of a customer's previous interactions and shared preferences are brought together to create a complete view so companies can better serve and even predict their needs, whether addressing a customer service problem, creating a personalized marketing journey, predicting the best sales opportunities or surfacing product recommendations.
On 5th November 2019, the AI-based customer data management company Amperity announced its acquisition of Custora which is the customer analytics platform for consumer brands. Now that they have become one company, brands will have access to the unmatched Customer 360 data foundation with out of the box customer analytics and activation tools that are fully customizable for required business' needs.
Key Target AudienceCustomer 360 Solution Provider, Research and Development, Potential Investors, Industry Associations and Others
Customization in the Report Available:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase