What is Tea Tourisms?
Tourism is one of the world’s largest industries, tourists from all over the world visit developing countries such as India, China and others every year to witness quality tea cultivation. Tea tourism refers to the art of travelling around the world in the quest for pleasure that comes with exposure to tracts of green tea farm. Tourism offers the opportunity to visit production sites and experience local Tea cultures and tea traditions. Tea tourism is described as being related to the consumption of the Tea history, traditions, products and culture of a destination. The knowledge regarding tea tourism is booming as tourism is motivated by an interest in the history, traditions and consumption of the beverage, tea across the globe.
The market study is broken down by Type (Tea Plantation Visit, Factory Tour, Tea Picking, Tea Appreciation and Tea Tasting), by Application (Tea Lovers, Traveller, Researchers and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Vendors from United States will contribute to the maximum growth of Global Tea Tourisms market throughout the predicted period.
Seven Cups (United States), Kyoto Obubu Tea Farms, LLC (Japan), Little Tree Tea(United States), TAO TEA LEAF (Canada), ZEALONG (New Zealand), REFORMATION TOURS, LLC(United Kingdom), The Hutong (China), Yun Tai Shan Camellia Tourism Group (China), Little Tree Tea (Japan) and World Tea Tours(Darjeeling) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are The Mark T. Wendell Tea Company (United States), Empire Tea Services LLC (United States) and Tealet (India).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Tea Tourisms market by Type, Application and Region.
On the basis of geography, the market of Tea Tourisms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Tourism types, the sub-segment i.e. Domestic Tourism will boost the Tea Tourisms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Travel type, the sub-segment i.e. Leisure Travel will boost the Tea Tourisms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Tea heritage and the tea industry in relation to tourism
- Tea Tourism is An Emerging Trend
Market Drivers
- The Demand increases, so do the options for tea estates and plantations that cater to tea lovers’ need
- Majority were influenced by online information and colloquialism
Opportunities
- Travel agents worldwide have seized on the opportunity to promote tea tourism
- The gradual development of the tourism sector, people willing to engage in new tourism experiences and concepts as niche tourism emerged as a new concept
Restraints
- High cost associated with the packages type of tea tourism
Challenges
- Lack of Availability of proper transportation system
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Tea Tourisms Provider, Government Regulatory and Research Organizations and End-Use Industry
About Approach
During this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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