Scope of the Study
Influencer marketing platform is a solution which is designed to assist brands with their marketing campaigns. It provides discovery tools for the companies and also provides databases of influencers by using clever algorithms. In addition to this, influencer marketing platform also offer relationship management, campaign management, influencer marketplaces and third party analytics as well as influencer content amplification. These features and benefits are increasing the demand among the various industries that are looking to increase the sales.
The market study is being classified, by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection and Others) and major geographies with country level break-up.
IZEA (United States), HYPR (United States), Traackr (United States), InfluencerDB (Germany), Launchmetrics (United States), Julius (United States), Klear (United States), Upfluence (United States), AspireIQ ((United States) and Mavrck (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Onalytica (United Kingdom), Lumanu (United States), Lefty (France), Linqia (United States) and Social Beat (India).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Influencer Marketing Platform market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Influencer Marketing Platform market by Type, Application and Region.
On the basis of geography, the market of Influencer Marketing Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Adoption of Ad Blocking Software for Enhancement of New Marketing Techniques
- Need to Increase Website Traffic, Sales Generated by Affiliate Marketing, and Database Growth
- Increasing Demand of Technologies Such as Big Data, AI and Machine Learning
- Availability of Free Software
- Increasing Innovations Including Virtual Influencers on Social Media Platforms
- Rising Demand from Marketers to Analyze the Scale and Effectiveness of Digital Marketing
- Stiff Competition among the Major Players
Market Leaders and their expansionary development strategies
On 12th July 2018, IZEA has announced that it has reached an agreement to acquire Tapinfluence Inc. This acquisition will help to increase software as a service customer base.
Key Target AudienceIncfluencer marketing software developers, Government associations, Research organizations, Enterprise software vendors and Others
Customization in the Report Available:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase