The study covers a detailed analysis segmented by key business segments i.e. by type (Real-Time Bidding, Private Marketplace and Automated Guaranteed) , by application (E-commerce Ads, Travel Ads, Game Ads and Others) and major geographies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Programmatic Display market throughout the predicted period.
The competition is expected to become even more intense in the coming years with the entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Programmatic Display market analysis report suggests strategies Players can follow and recommends key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Players, including:
- Facebook (United States)
- Google (United States)
- Alibaba (China)
- Adobe Systems Incorporated (United States)
- Tencent (China)
- AppNexus (United States)
- Amazon (United States)
- JD.com (China)
- Yahoo (United States)
- Verizon Communications (United States)
On July 11, 2019, OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout. This partnership is done so that it can provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
Adoption of Technological Developments and the Substantial Availability & Usage of Smart Devices by the Consumers and The Rise in Demand For Watching Video On Demand (Vod) That Includes Netflix, Amazon Prime Video And Catch Up TV Services by Millennium
- Programmatic Display Ad Reliance on Algorithms Can Lead To Ads Appearing in the Wrong Place.
- Concern Related to the Problems Such as Multi-Device Measurement Which has accounted for a Major Share of 57%
Rising More Spending on Digital Ads Especially by United Nations is Booming up the Market and Growing Spending by Developing Countries Such as Indonesia which is expected to grow a Whopping 27.8% in 2018
Key highlights of the Global Programmatic Display market Study:
CAGR of the market during the forecast period 2018-2024
Detailed information on factors that will accelerate the growth of the Programmatic Display market for the next five years.
Forecast of the Global Programmatic Display market size and its contribution to the parent market by type, application and by country.
Insights on upcoming trends and changes in consumer behaviour
Uncovering markets competitive landscape and in-depth information on various Players
Comprehensive information about factors that will challenge the growth of Programmatic Display Players
Customization in the Report Available:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Programmatic Display market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Programmatic Display market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Technology investors, System integrators, IT developers, Third-party vendors, Network operators and Research/Consultancy firm.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.