Database Marketing Market Definition
Database Marketing is a combination of traditional advertising and direct marketing. It is the process of systematically collecting data about past, current and/or potential customers either in electronic or optical form, maintaining the integrity of the data by continually monitoring customer purchases and/or by inquiring changing status and using the data to formulate marketing strategy and foster personalized relationships with customers. It is used to understand and manage the business database of customers for marketing purposes. It has two main instruments: a logistic instrument – a database for clients; and a decision making instrument – a statistical database. The database marketing ensures the free usage of the data for the marketing needs and provides the facts that help to work smarter. For instance, Facebook segments its user’s data according to their stored database information that includes first name, last name, email, phone number, date of birth, gender, location, and interests. This enables Facebook to create personalized experiences for its users which is very valuable to advertisers and marketers. Database marketing helps to have a decision on financial investment in any business's future success. The growing popularity of database marketing expected to boost market growth in upcoming years.
The market study is broken down, by Application (B2C and B2B) and major geographies with country level splits.
The market is fragmented by numerous key players who have the bargaining power high in database marketing industry. The intensity of rivalry appears to be moderate. Major companies in this market are constantly working towards introducing innovative products and lowering costs of service order to have profit in the business. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Database Marketing market throughout the predicted period.
Marketo, Inc.( United States), Stirista, LLC (United States), Adestra Ltd (United Kingdom), Eloqua (United States), HubSpot, Inc.(United States), V12 Data (United States), Reach Marketing LLC (United States), BRIDGE (United States), Infogroup Media Solutions (United States) and Avanci, LLC (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Resonant Analytics (United States), BB Direct (United States), Leadiro Holdings Ltd (United Kingdom), Celerity (United Kingdom) and Global Database Marketing, Inc.(United States).
AdvanceMarketAnalytics has segmented the market of Global Database Marketing market by Type, Application and Region.
On the basis of geography, the market of Database Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Large Enterprise will boost the Database Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Marketing Type, the sub-segment i.e. Telemarketing will boost the Database Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Databases Type, the sub-segment i.e. Consumer Databases will boost the Database Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In July 2018, Interpublic Group acquired Acxiom LLC, an Arkansas database marketing company for USD 2.3 billion. This acquisition enables Interpublic to have 2.2 billion consumers’ data around the world.
In November 2019, BlueVenn, creator of customer data platform (CDP) signed an agreement with Avanci, a multi-channel database marketing agency to deliver BlueVenn’s end-to-end CDP and multi-channel marketing hub to French speaking organizations in France, Switzerland and Belgium. This partnership will enable BlueVenn to have B2C and B2B brands with a better understanding of their customers and the ability to deliver highly targeted, personalized and compliant marketing campaigns.
- Trend to Increase Customer Retention by Building Relationships
- Multi-channel Marketing Improved Business Profitability
- Identify Target Audience
- Cost-Effective Marketing Technique
- Growing Improvements in Marketing Communications
- High Cost of Database Management
- Heightened Customer Expectations
Analyst ViewThe United Kingdom and the United States manufacturers will contribute to the maximum growth of the global database marketing market throughout the predicted period
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Database Marketing Providers, Database Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-User Industry
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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