Scope of the Study
Account Data Management software helps to manage the prospect data throughout the account-based marketing process so that both sales and marketing teams have continuous awareness of target accounts. To maximise an account-based management strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect becomes a customer. Account Data Management systems also helps to document and communicate all relevant account information between the sales and marketing teams. The software is deployed in marketing as well as sales departments to maximise the efficiency of marketing efforts and facilitate communication between the two organisations.
The market study is being classified and major geographies with country level break-up.
Marketo (United States), Groove (United States), Lean Data (United States), Engagio ABM platform (United States), Infer (United States), Terminus ABM platform (United States), Triblio (United States), Demandbase (United States), 6sense (United States) and Openprise (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Full circle insights (United States), Sales manago (United States), Connect Leader (United States) and Jabmo (France).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Account Data Management Software market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Account Data Management Software market by Type, Application and Region.
On the basis of geography, the market of Account Data Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Complexity of Data is Fuelling the Market Growth
- Increasing Productivity Across the Organisations
- Increasing Usage of Account Data Management Software in Large Enterprises
- High Initial Costs Associated with the Development and Installation of Software
- Government Focus on Adopting Big Data Strategies for Predicting and Identifying the Potential Threat
- Presence of Emerging Players is Increasing the Competition
Key Target AudienceManufacturers, Raw material suppliers, Government associations, Research organisations and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase