What is Advertising Display Market?
Advertising display enables the user to update the content frequently with real-world interfaces such as gesture recognition, image capturing, touch screen display, and others. Increasing applications of digital signage integrated with technologies such as light-emitting diodes (LEDs), liquid crystal displays (LCDs), plasma displays, are gaining popularity in retail, transportation, corporate buildings, restaurants, and others. Increasing promotional and marketing activities to enhance the brand reach expected to drive the advertising display market.
The market study is being classified by Type (Advertisement Poster Board, Digital Signage’s, LED Advertising Display, Scrolling Displays, Moving Message Displays and Others) and major geographies with country level break-up.
LG Display (South Korea), NEC Display Solutions (United States), Samsung Electronics (South Korea), Sony Corporation (Japan), 3M Display (United States), IBASE Technology (Taiwan), Keywest Technology (United States), Omnivex Corporation (Canada), Panasonic (Japan), Adflow Networks (Canada), BrightSign (United States) and AU Optronics (Taiwan) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Techmagnate (India), Lighthouse Technologies Ltd. (Hong Kong) and Shenzhen Dicolor Optoelectronics Co., Ltd. (China).
Numerous players are present in the market hence fragmented nature of the market. Market players are focusing on technological developments to further provide enhanced digital advertising solutions.
Analyst at AMA have segmented the market study of Global Advertising Display market by Type, Application and Region.
On the basis of geography, the market of Advertising Display has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Demand for Video and Audio Advertising
- Display Ad Are Visually Appealing And Create Brand Awareness and Reach
- Increasing Target Marketing With the Help of Display Advertisement
- Growing Popularity of Digital Brand Promotion
- Increasing Demand for Digital Signages
- High Initial Investment Associated To Display Advertising
- Technological Advancement in Advertising Display Industry
- Increasing Demand from Numerous Sectors Such As Retail, Transportation, and Others
- Rising Acceptance of Mobile Marketing
- Availability of Alternative Advertising Tools in the Market
Market Leaders and some development strategies
5th February 2018, NEC Display Solutions acquired S[quadrat], a German-based display manufacturer company. This acquisition positions NEC as one of the world’s leading visual solutions provider.
Frequently Asked Questions (FAQ):
1. Which factors would majorly drive the Advertising Display Market?
"Increasing Demand for Video and Audio Advertising
" is seen as one of major growth factors of Advertising Display Market in years to come.
2. Can we have customized study for Advertising Display Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.