Global Superfood Powders Market Overview:
Superfoods refer to foods that have very high nutritional density. Which means they provide a huge amount of nutrients with very few calories. They typically contain a high volume of minerals, vitamins, and antioxidants. Superfood powders are those foods converted into powders. Superfood powders could be pure or blended. They are added to baked foods, smoothies, yogurts, and other drinks. The powder form helps to retain most nutrients and antioxidants and is an easy way to add to the diet. Superfood powders could be cold-pressed, freeze-dried, and organic. With increasing awareness about the diet and health, the demand for superfood powders is also increasing. Many times, superfood powders are used in energy drinks to cover for the fatigue after a workout or as a mini-meal. Some of the players profiled in the study are The Greed Labs LLC (United States), Ekowarehouse (Hong-Kong), Ace Natural (United States), Dehydrates Inc (United States), Smartnutras International, LLC (United States), Greenorigins.com (United Kingdom), Vita Forte (United States), Natural Field (China), Makers Nutrition, LLC (United States) and Nutrifusion (United States).
On the basis of geography, the market of Superfood Powders has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Cold Pressed will boost the Superfood Powders market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Moringa will boost the Superfood Powders market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Supermarkets will boost the Superfood Powders market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- The Demand of Superfood Powders for The Nutrient Value It Offers
- Increasing Health Consciousness Among People
- Increasing Use of Superfood Powders in Baked Foods
- Rising Use of Superfood Powders in Energy Drinks
- High Cost Associated with Superfood Powders
- Growing Demand of Superfood Powders from Developed Countries
- Increasing Use of Superfood Powders in Skincare
- Use of Superfood Powders in Food May Change the Taste of Food
- Lack of Research on Some of The Superfoods Used in Superfood Powders
Key Market Developments:
On 7th March 2021, NovaLife Nutriments announced the launch of its NovaLife Plant-based protein with collagen, a plant-based protein powder combined with superfoods for fitness and healthy living. This powder can easily be mixed with water or milk or even in fruits and vegetables in form of shakes or drinks. This powder is designed to support pre-workout, post-workout, and recovery.
The superfood powders market is largely based on trends of superfoods and their use in the market. There are no market leaders in this market. Increasing awareness among the consumers about superfoods and educating them with the help of advertisement campaigns is essential in this market. Reputation and availability in the wide parts countries are also necessary. Tie-ups with restaurants and bakeries could be a good strategy to keep increasing revenue in this market.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Superfood Powders Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Superfood Powders market on the basis of product  , application [Bakery Products, Smoothies, Shakes, Health Drinks and Other], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Superfood Powders market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Superfood Powders industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Superfood Powders market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.