Global Public Relation Service

Public Relation Service Comprehensive Study by Type (Media Relations, Community Relations, Customer Relations, Internal Relations, Investor Relations, Government Relations, Marketing Communications), Application (Product Publicity, Promotes Goodwill, Press Relations, Lobbying, Corporate Communications, Counselling), Tools (Social Media, Digital Marketing, Networking, Business Events, Newsletters, Blogs, Other), End User (BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment, Other) Players and Region - Global Market Outlook to 2027

Public Relation Service Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Public Relation Service Market Scope
A public relations service is a management function that manages public perceptions, explains and interprets policies, processes, and interests, and takes steps to raise public awareness about a company. Corporate communications, event management, internal/external affairs, as well as crisis management are all areas where it can help. The goal of a public relations service provider is to get the correct message to the right people at the right time and in the right location. Rather to paying for marketing or advertising, public relations seeks to produce or receive coverage for clients for free, also recognized as earned media.

The Public Relation Service market study is segmented by Type (Media Relations, Community Relations, Customer Relations, Internal Relations, Investor Relations, Government Relations and Marketing Communications), by Application (Product Publicity, Promotes Goodwill, Press Relations, Lobbying, Corporate Communications and Counselling) and major geographies with country level break-up.

The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Public Relation Service market throughout the predicted period.

Weber Shandwick (Australia), ICF Next (United States), BCW (United States), Syneos Health (United States), FleishmanHillard (Canada), Teneo Holdings (United States), Edelman (United States), Ketchum (United States), Avenir Global (Canada) and WE Communications (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are MSL (France), Hill+Knowlton Strategies (United States), BlueFocus (China), FTI Consulting (United States) and Aspire Communications (India).

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.

Segmentation Overview
AMA Research has segmented the market of Global Public Relation Service market by Type, Application and Region.

On the basis of geography, the market of Public Relation Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Market Leaders and their expansionary development strategies
On 16 December 2021, ICF is acquiring Creative Systems and Consulting, a Salesforce, Microsoft and ServiceNow partner that provides IT consulting and digital transformation solutions to U.S. federal government agencies. The deal is expected to close before the end of 2021. Financial terms were not disclosed.
On 23 January 2019, A global consulting and services provider, today announced the official launch of ICF Next, its integrated marketing, communications and associated technology business.


Market Trend
  • Technological Advancement In Public Relation Service
  • Increasing Investment In RD Among Player

Market Drivers
  • Growing Demand To Gain A Competitive Advantage

Opportunities
  • Increasing The Awareness About Public Relation Service
  • Growing Usage Of Public Relation Service In Various Industries

Restraints
  • Lack Of Skilled Professionals

Challenges
  • High Cost Associated To Public Relation Services


Key Target Audience
Public Relation Service Provider, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others

Report Objectives / Segmentation Covered

By Type
  • Media Relations
  • Community Relations
  • Customer Relations
  • Internal Relations
  • Investor Relations
  • Government Relations
  • Marketing Communications
By Application
  • Product Publicity
  • Promotes Goodwill
  • Press Relations
  • Lobbying
  • Corporate Communications
  • Counselling
By Tools
  • Social Media
  • Digital Marketing
  • Networking
  • Business Events
  • Newsletters
  • Blogs
  • Other

By End User
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom & Healthcare
  • Media & Entertainment
  • Other

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growing Demand To Gain A Competitive Advantage
    • 3.3. Market Challenges
      • 3.3.1. High Cost Associated To Public Relation Services
    • 3.4. Market Trends
      • 3.4.1. Technological Advancement In Public Relation Service
      • 3.4.2. Increasing Investment In RD Among Player
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Public Relation Service, by Type, Application, Tools, End User and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Public Relation Service (Value)
      • 5.2.1. Global Public Relation Service by: Type (Value)
        • 5.2.1.1. Media Relations
        • 5.2.1.2. Community Relations
        • 5.2.1.3. Customer Relations
        • 5.2.1.4. Internal Relations
        • 5.2.1.5. Investor Relations
        • 5.2.1.6. Government Relations
        • 5.2.1.7. Marketing Communications
      • 5.2.2. Global Public Relation Service by: Application (Value)
        • 5.2.2.1. Product Publicity
        • 5.2.2.2. Promotes Goodwill
        • 5.2.2.3. Press Relations
        • 5.2.2.4. Lobbying
        • 5.2.2.5. Corporate Communications
        • 5.2.2.6. Counselling
      • 5.2.3. Global Public Relation Service by: Tools (Value)
        • 5.2.3.1. Social Media
        • 5.2.3.2. Digital Marketing
        • 5.2.3.3. Networking
        • 5.2.3.4. Business Events
        • 5.2.3.5. Newsletters
        • 5.2.3.6. Blogs
        • 5.2.3.7. Other
      • 5.2.4. Global Public Relation Service by: End User (Value)
        • 5.2.4.1. BFSI
        • 5.2.4.2. Consumer Goods and Retail
        • 5.2.4.3. Government and Public Sector
        • 5.2.4.4. IT & Telecom & Healthcare
        • 5.2.4.5. Media & Entertainment
        • 5.2.4.6. Other
      • 5.2.5. Global Public Relation Service Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Australia
          • 5.2.5.2.6. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Public Relation Service (Price)
      • 5.3.1. Global Public Relation Service by: Type (Price)
  • 6. Public Relation Service: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Weber Shandwick (Australia)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. ICF Next (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. BCW (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Syneos Health (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. FleishmanHillard (Canada)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Teneo Holdings (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Edelman (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Ketchum (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Avenir Global (Canada)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. WE Communications (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Public Relation Service Sale, by Type, Application, Tools, End User and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Public Relation Service (Value)
      • 7.2.1. Global Public Relation Service by: Type (Value)
        • 7.2.1.1. Media Relations
        • 7.2.1.2. Community Relations
        • 7.2.1.3. Customer Relations
        • 7.2.1.4. Internal Relations
        • 7.2.1.5. Investor Relations
        • 7.2.1.6. Government Relations
        • 7.2.1.7. Marketing Communications
      • 7.2.2. Global Public Relation Service by: Application (Value)
        • 7.2.2.1. Product Publicity
        • 7.2.2.2. Promotes Goodwill
        • 7.2.2.3. Press Relations
        • 7.2.2.4. Lobbying
        • 7.2.2.5. Corporate Communications
        • 7.2.2.6. Counselling
      • 7.2.3. Global Public Relation Service by: Tools (Value)
        • 7.2.3.1. Social Media
        • 7.2.3.2. Digital Marketing
        • 7.2.3.3. Networking
        • 7.2.3.4. Business Events
        • 7.2.3.5. Newsletters
        • 7.2.3.6. Blogs
        • 7.2.3.7. Other
      • 7.2.4. Global Public Relation Service by: End User (Value)
        • 7.2.4.1. BFSI
        • 7.2.4.2. Consumer Goods and Retail
        • 7.2.4.3. Government and Public Sector
        • 7.2.4.4. IT & Telecom & Healthcare
        • 7.2.4.5. Media & Entertainment
        • 7.2.4.6. Other
      • 7.2.5. Global Public Relation Service Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Australia
          • 7.2.5.2.6. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Public Relation Service (Price)
      • 7.3.1. Global Public Relation Service by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Public Relation Service: by Type(USD Million)
  • Table 2. Public Relation Service Media Relations , by Region USD Million (2016-2021)
  • Table 3. Public Relation Service Community Relations , by Region USD Million (2016-2021)
  • Table 4. Public Relation Service Customer Relations , by Region USD Million (2016-2021)
  • Table 5. Public Relation Service Internal Relations , by Region USD Million (2016-2021)
  • Table 6. Public Relation Service Investor Relations , by Region USD Million (2016-2021)
  • Table 7. Public Relation Service Government Relations , by Region USD Million (2016-2021)
  • Table 8. Public Relation Service Marketing Communications , by Region USD Million (2016-2021)
  • Table 9. Public Relation Service: by Application(USD Million)
  • Table 10. Public Relation Service Product Publicity , by Region USD Million (2016-2021)
  • Table 11. Public Relation Service Promotes Goodwill , by Region USD Million (2016-2021)
  • Table 12. Public Relation Service Press Relations , by Region USD Million (2016-2021)
  • Table 13. Public Relation Service Lobbying , by Region USD Million (2016-2021)
  • Table 14. Public Relation Service Corporate Communications , by Region USD Million (2016-2021)
  • Table 15. Public Relation Service Counselling , by Region USD Million (2016-2021)
  • Table 16. Public Relation Service: by Tools(USD Million)
  • Table 17. Public Relation Service Social Media , by Region USD Million (2016-2021)
  • Table 18. Public Relation Service Digital Marketing , by Region USD Million (2016-2021)
  • Table 19. Public Relation Service Networking , by Region USD Million (2016-2021)
  • Table 20. Public Relation Service Business Events , by Region USD Million (2016-2021)
  • Table 21. Public Relation Service Newsletters , by Region USD Million (2016-2021)
  • Table 22. Public Relation Service Blogs , by Region USD Million (2016-2021)
  • Table 23. Public Relation Service Other , by Region USD Million (2016-2021)
  • Table 24. Public Relation Service: by End User(USD Million)
  • Table 25. Public Relation Service BFSI , by Region USD Million (2016-2021)
  • Table 26. Public Relation Service Consumer Goods and Retail , by Region USD Million (2016-2021)
  • Table 27. Public Relation Service Government and Public Sector , by Region USD Million (2016-2021)
  • Table 28. Public Relation Service IT & Telecom & Healthcare , by Region USD Million (2016-2021)
  • Table 29. Public Relation Service Media & Entertainment , by Region USD Million (2016-2021)
  • Table 30. Public Relation Service Other , by Region USD Million (2016-2021)
  • Table 31. South America Public Relation Service, by Country USD Million (2016-2021)
  • Table 32. South America Public Relation Service, by Type USD Million (2016-2021)
  • Table 33. South America Public Relation Service, by Application USD Million (2016-2021)
  • Table 34. South America Public Relation Service, by Tools USD Million (2016-2021)
  • Table 35. South America Public Relation Service, by End User USD Million (2016-2021)
  • Table 36. Brazil Public Relation Service, by Type USD Million (2016-2021)
  • Table 37. Brazil Public Relation Service, by Application USD Million (2016-2021)
  • Table 38. Brazil Public Relation Service, by Tools USD Million (2016-2021)
  • Table 39. Brazil Public Relation Service, by End User USD Million (2016-2021)
  • Table 40. Argentina Public Relation Service, by Type USD Million (2016-2021)
  • Table 41. Argentina Public Relation Service, by Application USD Million (2016-2021)
  • Table 42. Argentina Public Relation Service, by Tools USD Million (2016-2021)
  • Table 43. Argentina Public Relation Service, by End User USD Million (2016-2021)
  • Table 44. Rest of South America Public Relation Service, by Type USD Million (2016-2021)
  • Table 45. Rest of South America Public Relation Service, by Application USD Million (2016-2021)
  • Table 46. Rest of South America Public Relation Service, by Tools USD Million (2016-2021)
  • Table 47. Rest of South America Public Relation Service, by End User USD Million (2016-2021)
  • Table 48. Asia Pacific Public Relation Service, by Country USD Million (2016-2021)
  • Table 49. Asia Pacific Public Relation Service, by Type USD Million (2016-2021)
  • Table 50. Asia Pacific Public Relation Service, by Application USD Million (2016-2021)
  • Table 51. Asia Pacific Public Relation Service, by Tools USD Million (2016-2021)
  • Table 52. Asia Pacific Public Relation Service, by End User USD Million (2016-2021)
  • Table 53. China Public Relation Service, by Type USD Million (2016-2021)
  • Table 54. China Public Relation Service, by Application USD Million (2016-2021)
  • Table 55. China Public Relation Service, by Tools USD Million (2016-2021)
  • Table 56. China Public Relation Service, by End User USD Million (2016-2021)
  • Table 57. Japan Public Relation Service, by Type USD Million (2016-2021)
  • Table 58. Japan Public Relation Service, by Application USD Million (2016-2021)
  • Table 59. Japan Public Relation Service, by Tools USD Million (2016-2021)
  • Table 60. Japan Public Relation Service, by End User USD Million (2016-2021)
  • Table 61. India Public Relation Service, by Type USD Million (2016-2021)
  • Table 62. India Public Relation Service, by Application USD Million (2016-2021)
  • Table 63. India Public Relation Service, by Tools USD Million (2016-2021)
  • Table 64. India Public Relation Service, by End User USD Million (2016-2021)
  • Table 65. South Korea Public Relation Service, by Type USD Million (2016-2021)
  • Table 66. South Korea Public Relation Service, by Application USD Million (2016-2021)
  • Table 67. South Korea Public Relation Service, by Tools USD Million (2016-2021)
  • Table 68. South Korea Public Relation Service, by End User USD Million (2016-2021)
  • Table 69. Australia Public Relation Service, by Type USD Million (2016-2021)
  • Table 70. Australia Public Relation Service, by Application USD Million (2016-2021)
  • Table 71. Australia Public Relation Service, by Tools USD Million (2016-2021)
  • Table 72. Australia Public Relation Service, by End User USD Million (2016-2021)
  • Table 73. Rest of Asia-Pacific Public Relation Service, by Type USD Million (2016-2021)
  • Table 74. Rest of Asia-Pacific Public Relation Service, by Application USD Million (2016-2021)
  • Table 75. Rest of Asia-Pacific Public Relation Service, by Tools USD Million (2016-2021)
  • Table 76. Rest of Asia-Pacific Public Relation Service, by End User USD Million (2016-2021)
  • Table 77. Europe Public Relation Service, by Country USD Million (2016-2021)
  • Table 78. Europe Public Relation Service, by Type USD Million (2016-2021)
  • Table 79. Europe Public Relation Service, by Application USD Million (2016-2021)
  • Table 80. Europe Public Relation Service, by Tools USD Million (2016-2021)
  • Table 81. Europe Public Relation Service, by End User USD Million (2016-2021)
  • Table 82. Germany Public Relation Service, by Type USD Million (2016-2021)
  • Table 83. Germany Public Relation Service, by Application USD Million (2016-2021)
  • Table 84. Germany Public Relation Service, by Tools USD Million (2016-2021)
  • Table 85. Germany Public Relation Service, by End User USD Million (2016-2021)
  • Table 86. France Public Relation Service, by Type USD Million (2016-2021)
  • Table 87. France Public Relation Service, by Application USD Million (2016-2021)
  • Table 88. France Public Relation Service, by Tools USD Million (2016-2021)
  • Table 89. France Public Relation Service, by End User USD Million (2016-2021)
  • Table 90. Italy Public Relation Service, by Type USD Million (2016-2021)
  • Table 91. Italy Public Relation Service, by Application USD Million (2016-2021)
  • Table 92. Italy Public Relation Service, by Tools USD Million (2016-2021)
  • Table 93. Italy Public Relation Service, by End User USD Million (2016-2021)
  • Table 94. United Kingdom Public Relation Service, by Type USD Million (2016-2021)
  • Table 95. United Kingdom Public Relation Service, by Application USD Million (2016-2021)
  • Table 96. United Kingdom Public Relation Service, by Tools USD Million (2016-2021)
  • Table 97. United Kingdom Public Relation Service, by End User USD Million (2016-2021)
  • Table 98. Netherlands Public Relation Service, by Type USD Million (2016-2021)
  • Table 99. Netherlands Public Relation Service, by Application USD Million (2016-2021)
  • Table 100. Netherlands Public Relation Service, by Tools USD Million (2016-2021)
  • Table 101. Netherlands Public Relation Service, by End User USD Million (2016-2021)
  • Table 102. Rest of Europe Public Relation Service, by Type USD Million (2016-2021)
  • Table 103. Rest of Europe Public Relation Service, by Application USD Million (2016-2021)
  • Table 104. Rest of Europe Public Relation Service, by Tools USD Million (2016-2021)
  • Table 105. Rest of Europe Public Relation Service, by End User USD Million (2016-2021)
  • Table 106. MEA Public Relation Service, by Country USD Million (2016-2021)
  • Table 107. MEA Public Relation Service, by Type USD Million (2016-2021)
  • Table 108. MEA Public Relation Service, by Application USD Million (2016-2021)
  • Table 109. MEA Public Relation Service, by Tools USD Million (2016-2021)
  • Table 110. MEA Public Relation Service, by End User USD Million (2016-2021)
  • Table 111. Middle East Public Relation Service, by Type USD Million (2016-2021)
  • Table 112. Middle East Public Relation Service, by Application USD Million (2016-2021)
  • Table 113. Middle East Public Relation Service, by Tools USD Million (2016-2021)
  • Table 114. Middle East Public Relation Service, by End User USD Million (2016-2021)
  • Table 115. Africa Public Relation Service, by Type USD Million (2016-2021)
  • Table 116. Africa Public Relation Service, by Application USD Million (2016-2021)
  • Table 117. Africa Public Relation Service, by Tools USD Million (2016-2021)
  • Table 118. Africa Public Relation Service, by End User USD Million (2016-2021)
  • Table 119. North America Public Relation Service, by Country USD Million (2016-2021)
  • Table 120. North America Public Relation Service, by Type USD Million (2016-2021)
  • Table 121. North America Public Relation Service, by Application USD Million (2016-2021)
  • Table 122. North America Public Relation Service, by Tools USD Million (2016-2021)
  • Table 123. North America Public Relation Service, by End User USD Million (2016-2021)
  • Table 124. United States Public Relation Service, by Type USD Million (2016-2021)
  • Table 125. United States Public Relation Service, by Application USD Million (2016-2021)
  • Table 126. United States Public Relation Service, by Tools USD Million (2016-2021)
  • Table 127. United States Public Relation Service, by End User USD Million (2016-2021)
  • Table 128. Canada Public Relation Service, by Type USD Million (2016-2021)
  • Table 129. Canada Public Relation Service, by Application USD Million (2016-2021)
  • Table 130. Canada Public Relation Service, by Tools USD Million (2016-2021)
  • Table 131. Canada Public Relation Service, by End User USD Million (2016-2021)
  • Table 132. Mexico Public Relation Service, by Type USD Million (2016-2021)
  • Table 133. Mexico Public Relation Service, by Application USD Million (2016-2021)
  • Table 134. Mexico Public Relation Service, by Tools USD Million (2016-2021)
  • Table 135. Mexico Public Relation Service, by End User USD Million (2016-2021)
  • Table 136. Public Relation Service: by Type(USD/Units)
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Public Relation Service: by Type(USD Million)
  • Table 148. Public Relation Service Media Relations , by Region USD Million (2022-2027)
  • Table 149. Public Relation Service Community Relations , by Region USD Million (2022-2027)
  • Table 150. Public Relation Service Customer Relations , by Region USD Million (2022-2027)
  • Table 151. Public Relation Service Internal Relations , by Region USD Million (2022-2027)
  • Table 152. Public Relation Service Investor Relations , by Region USD Million (2022-2027)
  • Table 153. Public Relation Service Government Relations , by Region USD Million (2022-2027)
  • Table 154. Public Relation Service Marketing Communications , by Region USD Million (2022-2027)
  • Table 155. Public Relation Service: by Application(USD Million)
  • Table 156. Public Relation Service Product Publicity , by Region USD Million (2022-2027)
  • Table 157. Public Relation Service Promotes Goodwill , by Region USD Million (2022-2027)
  • Table 158. Public Relation Service Press Relations , by Region USD Million (2022-2027)
  • Table 159. Public Relation Service Lobbying , by Region USD Million (2022-2027)
  • Table 160. Public Relation Service Corporate Communications , by Region USD Million (2022-2027)
  • Table 161. Public Relation Service Counselling , by Region USD Million (2022-2027)
  • Table 162. Public Relation Service: by Tools(USD Million)
  • Table 163. Public Relation Service Social Media , by Region USD Million (2022-2027)
  • Table 164. Public Relation Service Digital Marketing , by Region USD Million (2022-2027)
  • Table 165. Public Relation Service Networking , by Region USD Million (2022-2027)
  • Table 166. Public Relation Service Business Events , by Region USD Million (2022-2027)
  • Table 167. Public Relation Service Newsletters , by Region USD Million (2022-2027)
  • Table 168. Public Relation Service Blogs , by Region USD Million (2022-2027)
  • Table 169. Public Relation Service Other , by Region USD Million (2022-2027)
  • Table 170. Public Relation Service: by End User(USD Million)
  • Table 171. Public Relation Service BFSI , by Region USD Million (2022-2027)
  • Table 172. Public Relation Service Consumer Goods and Retail , by Region USD Million (2022-2027)
  • Table 173. Public Relation Service Government and Public Sector , by Region USD Million (2022-2027)
  • Table 174. Public Relation Service IT & Telecom & Healthcare , by Region USD Million (2022-2027)
  • Table 175. Public Relation Service Media & Entertainment , by Region USD Million (2022-2027)
  • Table 176. Public Relation Service Other , by Region USD Million (2022-2027)
  • Table 177. South America Public Relation Service, by Country USD Million (2022-2027)
  • Table 178. South America Public Relation Service, by Type USD Million (2022-2027)
  • Table 179. South America Public Relation Service, by Application USD Million (2022-2027)
  • Table 180. South America Public Relation Service, by Tools USD Million (2022-2027)
  • Table 181. South America Public Relation Service, by End User USD Million (2022-2027)
  • Table 182. Brazil Public Relation Service, by Type USD Million (2022-2027)
  • Table 183. Brazil Public Relation Service, by Application USD Million (2022-2027)
  • Table 184. Brazil Public Relation Service, by Tools USD Million (2022-2027)
  • Table 185. Brazil Public Relation Service, by End User USD Million (2022-2027)
  • Table 186. Argentina Public Relation Service, by Type USD Million (2022-2027)
  • Table 187. Argentina Public Relation Service, by Application USD Million (2022-2027)
  • Table 188. Argentina Public Relation Service, by Tools USD Million (2022-2027)
  • Table 189. Argentina Public Relation Service, by End User USD Million (2022-2027)
  • Table 190. Rest of South America Public Relation Service, by Type USD Million (2022-2027)
  • Table 191. Rest of South America Public Relation Service, by Application USD Million (2022-2027)
  • Table 192. Rest of South America Public Relation Service, by Tools USD Million (2022-2027)
  • Table 193. Rest of South America Public Relation Service, by End User USD Million (2022-2027)
  • Table 194. Asia Pacific Public Relation Service, by Country USD Million (2022-2027)
  • Table 195. Asia Pacific Public Relation Service, by Type USD Million (2022-2027)
  • Table 196. Asia Pacific Public Relation Service, by Application USD Million (2022-2027)
  • Table 197. Asia Pacific Public Relation Service, by Tools USD Million (2022-2027)
  • Table 198. Asia Pacific Public Relation Service, by End User USD Million (2022-2027)
  • Table 199. China Public Relation Service, by Type USD Million (2022-2027)
  • Table 200. China Public Relation Service, by Application USD Million (2022-2027)
  • Table 201. China Public Relation Service, by Tools USD Million (2022-2027)
  • Table 202. China Public Relation Service, by End User USD Million (2022-2027)
  • Table 203. Japan Public Relation Service, by Type USD Million (2022-2027)
  • Table 204. Japan Public Relation Service, by Application USD Million (2022-2027)
  • Table 205. Japan Public Relation Service, by Tools USD Million (2022-2027)
  • Table 206. Japan Public Relation Service, by End User USD Million (2022-2027)
  • Table 207. India Public Relation Service, by Type USD Million (2022-2027)
  • Table 208. India Public Relation Service, by Application USD Million (2022-2027)
  • Table 209. India Public Relation Service, by Tools USD Million (2022-2027)
  • Table 210. India Public Relation Service, by End User USD Million (2022-2027)
  • Table 211. South Korea Public Relation Service, by Type USD Million (2022-2027)
  • Table 212. South Korea Public Relation Service, by Application USD Million (2022-2027)
  • Table 213. South Korea Public Relation Service, by Tools USD Million (2022-2027)
  • Table 214. South Korea Public Relation Service, by End User USD Million (2022-2027)
  • Table 215. Australia Public Relation Service, by Type USD Million (2022-2027)
  • Table 216. Australia Public Relation Service, by Application USD Million (2022-2027)
  • Table 217. Australia Public Relation Service, by Tools USD Million (2022-2027)
  • Table 218. Australia Public Relation Service, by End User USD Million (2022-2027)
  • Table 219. Rest of Asia-Pacific Public Relation Service, by Type USD Million (2022-2027)
  • Table 220. Rest of Asia-Pacific Public Relation Service, by Application USD Million (2022-2027)
  • Table 221. Rest of Asia-Pacific Public Relation Service, by Tools USD Million (2022-2027)
  • Table 222. Rest of Asia-Pacific Public Relation Service, by End User USD Million (2022-2027)
  • Table 223. Europe Public Relation Service, by Country USD Million (2022-2027)
  • Table 224. Europe Public Relation Service, by Type USD Million (2022-2027)
  • Table 225. Europe Public Relation Service, by Application USD Million (2022-2027)
  • Table 226. Europe Public Relation Service, by Tools USD Million (2022-2027)
  • Table 227. Europe Public Relation Service, by End User USD Million (2022-2027)
  • Table 228. Germany Public Relation Service, by Type USD Million (2022-2027)
  • Table 229. Germany Public Relation Service, by Application USD Million (2022-2027)
  • Table 230. Germany Public Relation Service, by Tools USD Million (2022-2027)
  • Table 231. Germany Public Relation Service, by End User USD Million (2022-2027)
  • Table 232. France Public Relation Service, by Type USD Million (2022-2027)
  • Table 233. France Public Relation Service, by Application USD Million (2022-2027)
  • Table 234. France Public Relation Service, by Tools USD Million (2022-2027)
  • Table 235. France Public Relation Service, by End User USD Million (2022-2027)
  • Table 236. Italy Public Relation Service, by Type USD Million (2022-2027)
  • Table 237. Italy Public Relation Service, by Application USD Million (2022-2027)
  • Table 238. Italy Public Relation Service, by Tools USD Million (2022-2027)
  • Table 239. Italy Public Relation Service, by End User USD Million (2022-2027)
  • Table 240. United Kingdom Public Relation Service, by Type USD Million (2022-2027)
  • Table 241. United Kingdom Public Relation Service, by Application USD Million (2022-2027)
  • Table 242. United Kingdom Public Relation Service, by Tools USD Million (2022-2027)
  • Table 243. United Kingdom Public Relation Service, by End User USD Million (2022-2027)
  • Table 244. Netherlands Public Relation Service, by Type USD Million (2022-2027)
  • Table 245. Netherlands Public Relation Service, by Application USD Million (2022-2027)
  • Table 246. Netherlands Public Relation Service, by Tools USD Million (2022-2027)
  • Table 247. Netherlands Public Relation Service, by End User USD Million (2022-2027)
  • Table 248. Rest of Europe Public Relation Service, by Type USD Million (2022-2027)
  • Table 249. Rest of Europe Public Relation Service, by Application USD Million (2022-2027)
  • Table 250. Rest of Europe Public Relation Service, by Tools USD Million (2022-2027)
  • Table 251. Rest of Europe Public Relation Service, by End User USD Million (2022-2027)
  • Table 252. MEA Public Relation Service, by Country USD Million (2022-2027)
  • Table 253. MEA Public Relation Service, by Type USD Million (2022-2027)
  • Table 254. MEA Public Relation Service, by Application USD Million (2022-2027)
  • Table 255. MEA Public Relation Service, by Tools USD Million (2022-2027)
  • Table 256. MEA Public Relation Service, by End User USD Million (2022-2027)
  • Table 257. Middle East Public Relation Service, by Type USD Million (2022-2027)
  • Table 258. Middle East Public Relation Service, by Application USD Million (2022-2027)
  • Table 259. Middle East Public Relation Service, by Tools USD Million (2022-2027)
  • Table 260. Middle East Public Relation Service, by End User USD Million (2022-2027)
  • Table 261. Africa Public Relation Service, by Type USD Million (2022-2027)
  • Table 262. Africa Public Relation Service, by Application USD Million (2022-2027)
  • Table 263. Africa Public Relation Service, by Tools USD Million (2022-2027)
  • Table 264. Africa Public Relation Service, by End User USD Million (2022-2027)
  • Table 265. North America Public Relation Service, by Country USD Million (2022-2027)
  • Table 266. North America Public Relation Service, by Type USD Million (2022-2027)
  • Table 267. North America Public Relation Service, by Application USD Million (2022-2027)
  • Table 268. North America Public Relation Service, by Tools USD Million (2022-2027)
  • Table 269. North America Public Relation Service, by End User USD Million (2022-2027)
  • Table 270. United States Public Relation Service, by Type USD Million (2022-2027)
  • Table 271. United States Public Relation Service, by Application USD Million (2022-2027)
  • Table 272. United States Public Relation Service, by Tools USD Million (2022-2027)
  • Table 273. United States Public Relation Service, by End User USD Million (2022-2027)
  • Table 274. Canada Public Relation Service, by Type USD Million (2022-2027)
  • Table 275. Canada Public Relation Service, by Application USD Million (2022-2027)
  • Table 276. Canada Public Relation Service, by Tools USD Million (2022-2027)
  • Table 277. Canada Public Relation Service, by End User USD Million (2022-2027)
  • Table 278. Mexico Public Relation Service, by Type USD Million (2022-2027)
  • Table 279. Mexico Public Relation Service, by Application USD Million (2022-2027)
  • Table 280. Mexico Public Relation Service, by Tools USD Million (2022-2027)
  • Table 281. Mexico Public Relation Service, by End User USD Million (2022-2027)
  • Table 282. Public Relation Service: by Type(USD/Units)
  • Table 283. Research Programs/Design for This Report
  • Table 284. Key Data Information from Secondary Sources
  • Table 285. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Public Relation Service: by Type USD Million (2016-2021)
  • Figure 5. Global Public Relation Service: by Application USD Million (2016-2021)
  • Figure 6. Global Public Relation Service: by Tools USD Million (2016-2021)
  • Figure 7. Global Public Relation Service: by End User USD Million (2016-2021)
  • Figure 8. South America Public Relation Service Share (%), by Country
  • Figure 9. Asia Pacific Public Relation Service Share (%), by Country
  • Figure 10. Europe Public Relation Service Share (%), by Country
  • Figure 11. MEA Public Relation Service Share (%), by Country
  • Figure 12. North America Public Relation Service Share (%), by Country
  • Figure 13. Global Public Relation Service: by Type USD/Units (2016-2021)
  • Figure 14. Global Public Relation Service share by Players 2021 (%)
  • Figure 15. Global Public Relation Service share by Players (Top 3) 2021(%)
  • Figure 16. Global Public Relation Service share by Players (Top 5) 2021(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Weber Shandwick (Australia) Revenue, Net Income and Gross profit
  • Figure 19. Weber Shandwick (Australia) Revenue: by Geography 2021
  • Figure 20. ICF Next (United States) Revenue, Net Income and Gross profit
  • Figure 21. ICF Next (United States) Revenue: by Geography 2021
  • Figure 22. BCW (United States) Revenue, Net Income and Gross profit
  • Figure 23. BCW (United States) Revenue: by Geography 2021
  • Figure 24. Syneos Health (United States) Revenue, Net Income and Gross profit
  • Figure 25. Syneos Health (United States) Revenue: by Geography 2021
  • Figure 26. FleishmanHillard (Canada) Revenue, Net Income and Gross profit
  • Figure 27. FleishmanHillard (Canada) Revenue: by Geography 2021
  • Figure 28. Teneo Holdings (United States) Revenue, Net Income and Gross profit
  • Figure 29. Teneo Holdings (United States) Revenue: by Geography 2021
  • Figure 30. Edelman (United States) Revenue, Net Income and Gross profit
  • Figure 31. Edelman (United States) Revenue: by Geography 2021
  • Figure 32. Ketchum (United States) Revenue, Net Income and Gross profit
  • Figure 33. Ketchum (United States) Revenue: by Geography 2021
  • Figure 34. Avenir Global (Canada) Revenue, Net Income and Gross profit
  • Figure 35. Avenir Global (Canada) Revenue: by Geography 2021
  • Figure 36. WE Communications (United States) Revenue, Net Income and Gross profit
  • Figure 37. WE Communications (United States) Revenue: by Geography 2021
  • Figure 38. Global Public Relation Service: by Type USD Million (2022-2027)
  • Figure 39. Global Public Relation Service: by Application USD Million (2022-2027)
  • Figure 40. Global Public Relation Service: by Tools USD Million (2022-2027)
  • Figure 41. Global Public Relation Service: by End User USD Million (2022-2027)
  • Figure 42. South America Public Relation Service Share (%), by Country
  • Figure 43. Asia Pacific Public Relation Service Share (%), by Country
  • Figure 44. Europe Public Relation Service Share (%), by Country
  • Figure 45. MEA Public Relation Service Share (%), by Country
  • Figure 46. North America Public Relation Service Share (%), by Country
  • Figure 47. Global Public Relation Service: by Type USD/Units (2022-2027)
List of companies from research coverage that are profiled in the study
  • Weber Shandwick (Australia)
  • ICF Next (United States)
  • BCW (United States)
  • Syneos Health (United States)
  • FleishmanHillard (Canada)
  • Teneo Holdings (United States)
  • Edelman (United States)
  • Ketchum (United States)
  • Avenir Global (Canada)
  • WE Communications (United States)
Additional players considered in the study are as follows:
MSL (France) , Hill+Knowlton Strategies (United States) , BlueFocus (China) , FTI Consulting (United States) , Aspire Communications (India)
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Jan 2022 229 Pages 62 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Public Relation Service Quantitative research analysis
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