What is Women Intimate Care Product Market?
The global demand for women's intimate care products is expected to expand rapidly. Sales of intimate care items are expected to increase as women's knowledge of health and hygiene increases. Many women in developing and underdeveloped countries are unable to obtain basic intimate hygiene products. Government programmes and local non-governmental organisations, on the other hand, are assisting in the education and awareness of women about feminine hygiene products. To raise awareness about intimate wash products, health and hygiene campaigns are held in classrooms, workplaces, and universities around the world. Women's changing lifestyles and fast-paced schedules leave little time for hygiene. As a result, it is important to use a variety of items in order to maintain a balanced lifestyle.
The market study is being classified by Type (Intimate Washes, Wipes, Liners, Gels, Oils, Foams, Masks, Exfoliants, Moisturizers & Creams, Shaving Products, Powder, Hair Removal Wax and Others (Mists, Sprays, etc.)) and major geographies with country level break-up.
Procter & Gamble Co. (United States), Johnson & Johnson Services, Inc. (United States), Unicharm Corporation (Japan), Kimberly-Clark Corporation & Co. KG (United States), Edgewell Personal Care (United States), Elif Cosmetics Ltd. (United States), Nölken Hygiene Products Gmbh (Germany), Zeta Farmaceutici S.p.A. (Italy), Emilia Personal Care (United States) and Ciaga Pvt. Ltd. (India) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are The Himalaya Drug Company (India) and Kao Corporation (Japan).
There are various companies are operating in this market, and they are expanding their footprints in new geographical regions by adopting various market growth strategies such as mergers & acquisitions, expansions, investments, new product launches, and others. This is an emerging market creating huge opportunities in the coming years, to capture these opportunities there are various new players are entering this market. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Women Intimate Care Product market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Women Intimate Care Product market by Type, Application and Region.
On the basis of geography, the market of Women Intimate Care Product has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Awareness among Women about Health and Hygiene
- Increased per Capita Health Care Spending on Personal Hygiene Products
- Increasing Demand for Organic Intimate Products
- Unaffordability of Intimate Care Products
- Increase in Marketing Programs for Intimate Care Products
- Growing Government Initiatives to Promote Personal Hygiene among Women
- Low Awareness about Women Intimate Care Products in Underdeveloped and Developing Countries
Market Leaders and some development strategies
In Mar 2020, Hindustan Unilever Limited (HUL) announced that it has signed an agreement with Glenmark Pharmaceuticals Ltd to acquire its intimate hygiene brand VWash., and In 2019, The Procter and Gambler Company acquired ‘This Is L.’- feminine care brands in the U.S. to gain strengthen its market position.
In Feb 2018, Mylan Pharmaceuticals Private Limited announced the launch of Saugella® Dermoliquido, suitable for use for daily intimate hygiene use, and Saugella® Attiva, designed for expecting mothers, new mothers, women athletes, and for protection from infection during menstruation.
Key Target AudienceVenture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Women Intimate Care Product Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
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