About Digital Experience Monitoring (DEM) Software
Over the past few decades, The Advancements in digital technology have transformed the way that the world cooperates with websites, services and applications. Digital experience monitoring (DEM) Software is designed to discover, track, and optimize web-based resources and end-user experience. Digital experience monitoring software is a tool used to monitor traffic, user behaviour and several additional factors to help businesses understand the usability and performance of their products. Moreover, this also offers analytical tools for examining and improving application and site performance. It is the Routine that onlooker’s performance and availability that supports the optimization of the operational experience and behaviour of a digital agent human or machine, as it interacts with enterprise application and services. The demand from both small and large organization for DEM software is booming in the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are now exploring the market by new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Experience Monitoring (DEM) Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Dynatrace (United States), Catchpoint Systems, Inc. (United States), Appdynamics (United States), Nexthink (Switzerland), Thousandeyes (United States), New Relic (United States), Alyvix (Italy), Teamviewer (Germany), Rigor (United States) and Fusionreactor (Germany) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Micro Focus (United Kingdom), Bmc Software (United States) and Lake Side Software (United States).
Segmentation Overview
AMA Research has segmented the market of Global Digital Experience Monitoring (DEM) Software market by Type (Real-User Monitoring at the Endpoint, Synthetic Transactions (login, launching browsers, sending an email, others) and Qualitative Feedback), Application (BFSI, IT and Telecommunications, Government and Public Sector, Retail and Consumer Goods and Healthcare and Life Sciences) and Region.
On the basis of geography, the market of Digital Experience Monitoring (DEM) Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Digital Experience Monitoring (DEM) Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
The Trend for Customer Experience Monitoring Software Increases With The Implementation Of Cloud-Based Deployment Models
Market Growth Drivers:
Increasing Need to Measure Business Impact of UsingDigital Experience Monitoring Software and Rising Need to Be Customer-Centric To Drive the Adoption of Digital Experience Monitoring Software among Large Enterprises
Challenges:
The Dearth of SaaS Providers Experience Monitoring Their Own Services, Which Often Leaves Customers In The Shady And Can Put The Organization’s Business At Risk and Lack of professionals and expertise
Restraints:
The High Implementation Cost of Digital Experience Monitoring Software
Opportunities:
The Request From Small And Medium Enterprises Is Expected To Fuel The Growth Of The Digital Experience MonitoringSoftware Market. and The Opportunity for Customer Experience Monitoring Increases With The Implementation Of Cloud-Based Deployment Models
Market Leaders and their expansionary development strategies
In March 2021, Sitecore the global leader in digital experience management software, has acquired of Boxever Ltd., a SaaS-based Customer Data Platform providing decisioning and experimentation. The acquisition will accelerate the delivery of the first SaaS-based Digital Experience Platform.
In August 2023, Netskope, a leader in Secure Access Service Edge (SASE), has launched of Proactive Digital Experience Management (DEM) for SASE, elevating best practice from the current reactive monitoring tools to proactive user experience management. Proactive DEM provides experience management capabilities across the entire SASE architecture, including Netskope Intelligent SSE, Netskope Borderless SD-WAN and Netskope NewEdge global infrastructure
Key Target Audience
Provider of Digital Experience Monitoring (DEM) Software, Network Providers, Digital Experience Monitoring (DEM) Software Vendors, Potential Investors and Market Research Firms
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.