Global Artificial Intelligence for Marketing Market Overview:
The artificial intelligence technology is helping the transformation of the marketing departments, this allows marketing professionals to quick access to the insights. According to IBM, near about nearly 40% of CMOs are planning to reinvent customer experiences with AI. The customer-facing professionals and engage customers are getting directly in personalized experiences. The Salesforce revealed that AI will rase marketing at a rate of 257% in the coming two years. Near about 66% of marketing leaders consider artificial intelligence as a serious step for digital marketing strategies in FY 2020. With the increasing rate of consumer data it is becoming slightly challenging to deriving data for each consumer behavior. With the rapid development in machine learning and deep learning, AI helps in personalizing the marketing at a higher scale.
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Development in advanced algorithms allows companies to experiment with AI technology to provide high computational capabilities in the massive volume of data generated. Along with that adoption of artificial intelligence in marketing is majorly from medium and large size organizations. These organizations have opted for intelligent marketing campaigns.
Market Growth Drivers:
Increasing Number of Demand-Supply Gap in the Marketing Yield, Lack of Marketerís Necessary Skills and Increasing Customer Demand for Quality Moments
Lack of Professionals in Terms of the Adoption of AI in the Marketing
Required More Cost as Compare to the Traditional Marketing Methods
Growing Demand in North America Regions Because of Increasing Number of Small and Medium Size Organizations and There are Strong Opportunities to Enhance the Marketing Strategies and Services, Because of that Companies are Switching Towards Technology Adoption in Market
The companies are operating in this market are focusing on the enhancement of their services across the globe. Along with that, they are continuously investing in the technology development of their solutions. The companies are offering huge initiatives becoming more competitive in this market by opting for market growth initiatives including new product launch, merger and acquisitions, and others.
Some of the key players profiled in the report are IBM Corporation (United States), Google Inc. (United States), Salesforce.com, Inc. (United States), Albert Technologies (Israel), Amazon.com, Inc. (United States), Intel Corporation (United States), Microsoft Corporation (United States), NVIDIA Corporation (United States), Sentient Technologies Holdings Ltd. (United States) and Oracle (United States). Additionally, following companies can also be profiled that are part of our coverage like Bain and Company (United States), McCann (United States) and Ogilvy (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Artificial Intelligence for Marketing market by 2028. Considering Market by Technology, the sub-segment i.e. Deep Learning will boost the Artificial Intelligence for Marketing market. Considering Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Artificial Intelligence for Marketing market. Considering Market by Organizations Size, the sub-segment i.e. Small Size Organizations will boost the Artificial Intelligence for Marketing market. Considering Market by Offerings, the sub-segment i.e. Software (Cloud-Based and On-Premise) will boost the Artificial Intelligence for Marketing market.
Latest Market Insights:
In March 2022, A wholly owned by Zoomd Technologies Ltd. and Zoomd Ltd. (MarTech), a marketing technology company. User Acquisition and Engagement Platform by Albert Technologies Ltd.2. Albert is an artificial intelligence marketing platform for US-based advertisers that drives fully autonomous digital campaigns for some of the world's best brands. The consideration for a transaction that Zoomd pays is a combination of cash and stock, future stock-based reserves that meet certain criteria.
In Nov 2019, Bounteous announced a partnership with Acquia. This agreement provides enhanced connected and individualized experiences for the customers. This solution includes artificial intelligence which helps marketers to create intimacy with their end-users. Through this, the company is aiming to improve its customer experience to become more competitive.
What Can be Explored with the Artificial Intelligence for Marketing Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Artificial Intelligence for Marketing Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Artificial Intelligence for Marketing
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Artificial Intelligence for Marketing market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Artificial Intelligence for Marketing market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, Artificial Intelligence Software/ Services Providers, Government Regulatory and Research Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.