Costume Play is a particular style of clothing worn to portray a specific character or type on a special social event in a theatrical performance on the stage or in film or television. Costume Play is a performance art in which the participants dress in costumes and make-up, representing characters from anime, video games, television, and film. Geographically, North America is the leading region due to higher adoption and application that is leading the region in the upcoming year.
|Unit||Value (USD Million)|
|Key Companies Profiled||Disguise, Inc. (United States), The Theatre Company (United States), Images Costumes Ltd (United States), The Huntington (United States), Theatrical Costume Company, The Costume House (United States), Western Costume Company (United States), Adele’s of Hollywood (United States), Thrifty Rents (United States) and Shakespeare Theatre Company (United States)|
This growth is primarily driven by It has wide application in various shows, street play, etc.
Globally, a noticeable market trend is evident Huge demand in OTT Platform and street play Major Vendors, such as Disguise, Inc. (United States), The Theatre Company (United States), Images Costumes Ltd (United States), The Huntington (United States), Theatrical Costume Company, The Costume House (United States), Western Costume Company (United States), Adele’s of Hollywood (United States), Thrifty Rents (United States) and Shakespeare Theatre Company (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. The market is expected to grow in the film and media industry. It has wide application in various TV Show and television. Several companies such as Theatrical Costume Company, The Huntington are operating in the market to provide customers with the better offer with various features & unique offering products and prices. The market is a consolidated market with the presence of several market players and local players. The market is huge that is triggering the market growth over the forecast period
Key Developments in the Market:
In 2020, Disguise, Inc. announced a renewal of its licensing agreement with Hasbro to design, market, manufacture, and distribute Halloween costumes and costume accessories. This includes powerhouse brands such as Transformers, Power Rangers, My Little Pony, G.I. Joe, Hasbro Gaming, and more which are Halloween costume staples. In addition to possessing the rights to the entire Hasbro portfolio for North America, Disguise’s Hasbro rights now include Europe in addition to other regions.
On 5th January 2022, Disguise, Inc. announced they are currently designing and developing costumes and masks based on Netflix’s hit series Squid Game. The Disguise will design, market, manufacture, and distribute a range of costumes and costume accessories featuring characters from the show. These styles will include a red Triangle Guard jumpsuit and teal “Player 456” Track Suit as well as a Squid Games Front Man mask and masks for Square and Triangle Supervisors.
The copyright law would require cosplayers to pay a copyright fee if they were paid to wear a character costume, such as for an appearance at an event. The government has stated that they do not intend to tighten the law because they fear that it will discourage people from participating in cosplay. Instead, the law would include specific examples of when a cosplayer would be required to pay a copyright fee.
Costume Play Market Dynamics:
- It has wide application in various shows, street play, etc
- Huge demand in OTT Platform and street play
- Lack of local players is destroying the market over the forecast period
|Gaps & Opportunities|
- Rising demand for the product through the online portal platform
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Costume Play Market
- Analysis about New Entrants in Costume Play Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Costume Play Study Sheds Light on
The Costume Play Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Costume Play industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Costume Play industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.