Global AR for Healthcare Market Overview:
Augmented reality is one of the major technological advancements in the healthcare industry. This technology is developing since 1960. Augmented reality helps the healthcare industry to connect with real-world surgery. In this industry, many AR-based start-ups are booming in this industry. This technology helps in medical imaging devices to enable healthcare professionals to use CT images of a patientís and able to display a 3D model. This product provides healthcare to render patient-specific anatomy leading to increased clinical knowledge, faster operations, and better care. Some of the key players profiled in the study are Google (United States), Microsoft (United States), DAQRI (United States), Psious (Spain), Mindmaze (Switzerland), Firsthand Technology (United States), Medical Realities (United Kingdom), Atheer (United States), Augmedix (United States) and Oculus VR (United States).
On the basis of geography, the market of AR for Healthcare has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Hospitals, Clinics, and Surgical Centers will boost the AR for Healthcare market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Devices, the sub-segment i.e. Head-Mounted Display will boost the AR for Healthcare market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offerings, the sub-segment i.e. Hardware will boost the AR for Healthcare market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Penetration of Connected Devices in the Healthcare Sector Across the Globe
- Increasing in Investment in the Healthcare Manufacturers AR and VR
- Growing Requirement to Reduce the Healthcare Costs
- Increasing Number of Surgery Application in North America
- Rising Number AR Based Start-Ups in Asia Pacific Regions
- Lack of Healthcare Professionals with AR Knowledge in Healthcare Industry
- Rising Demand for AR And VR In Emerging Economics Including China, And India
- High Adoption of Augmented Reality and Virtual Reality in Fitness Management
- Rising Concerns Regarding Data Privacy
- Lack of Customization Products
Major Market Developments:
In Sep 2019, XRHealth and Magic Leap announced the collaboration for the extension of augmented reality and therapeutic AR for the medical industry. Through this collaboration, XRHealth brings health and wellness solutions to Magic Leap devices. It is a platform that delivers spatial computing applications for rehabilitation, cognitive training, and others.
The companies operating in this industry are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focus on maintaining sustainable development. The players are focusing towards securing a leading position in this industry. They are continuously looking for the opportunity to reinforce their competitive advantage. To meet a high market share, and developing a socially responsible business company is identifying various strategic pillars such as mergers & acquisitions, new product launch, product enhancement, and others.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, AR for Healthcare Service Providers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global AR for Healthcare market on the basis of product  , application [Surgery, Fitness Management, Patient Care Management, Pharmacy Management, Medical Training and Education and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the AR for Healthcare market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the AR for Healthcare industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Echopixel (United States), Osso VR (United States) and Surgical Theatre (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the AR for Healthcare market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.