Scope of the Study
Marketing Services Agencies are the independent companies that help in providing assistance to the firms towards getting their products to their specific target markets; these include the various marketing research agencies, sales promotions specialists, advertising agencies, marketing consultants, etc. The professionals mainly utilize these services for market sizing, benchmarking, cost-cutting, planning, strategic planning, understanding the industry dynamics, streamlining, gap analysis, assessing the opportunities, forecasting, and some other analyses. Usually, a full-service marketing agency, which is also known to be an integrated marketing agency, has all the skills of handling all the aspects of the marketing process. The strategies could be such as doing a market analysis, brand positioning, testing and media strategy, research assimilation, etc. These agencies grew at an average of 15% during the year 2018 and digital spending should also thereby continue to grow to around 10-15 percent through the year 2021. However, the agencies are facing multiple numbers of challenges due to the market shifts that are in turn hindering the growth and marginal expansion of the market. Approximately around 90% of these marketing service agencies have fewer than 50 employees. The agencies are however still overly dependent on the referral-based lead generation methods
The market study is being classified by Type (Online Service and Offline Service), by Application (Large Enterprises and Small and Medium-sized Enterprises (SMEs)) and major geographies with country level break-up.
Omnicom Group Inc. (United States), Interpublic Group of Companies Inc. (United States), McCann World Group (United States), ICOM Network (United States), Ogilvy (United States), BBDO Worldwide (United States), Groupon Inc (United States), Havas Worldwide Inc (United States), Thryv Inc (United States) and AppNexus Inc (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Marketing Agency Service market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Marketing Agency Service market by Type, Application and Region.
On the basis of geography, the market of Marketing Agency Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Huge Internet Penetration
- Expansion of Social Media Platforms
- Increase Adoption of Smartphones
- The Rising Demand due to Automation in Marketing
- Increasing Influence of Social Media across the World
- The Rising Concern of Privacy and Security
- The Emergence of Artificial Intelligence and Machine learning
- Technological Innovation Associated with Inbound Marketing
- Lack of Awareness in Developing Regions
Key Target AudienceProviders of Marketing Agency Service, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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