What is Hard Soda?
Hard soda is a type of flavored crafted beer that contains a low amount of alcohol compared to beer. In recent times, hard soda is becoming more popular among people as it comes in the tastes of their favorite soft drinks. The emerging new trend of low and non-alcoholic drinks across the globe has led some big alcohol brands to launch alcohol-free drinks with probiotic strains. Hard soda can also be used as an ingredient in the root beer float. The growing popularity of hard sodas in the celebrations in developing countries like the United States and the United Kingdom will create noteworthy opportunities for the market in the nearer future.
The market study is broken down by Type (Alcoholic and Non-Alcoholic) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Hard Soda market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Small Town Brewery (United States), Multi Bintang (Heineken International B.V.) (Netherlands), Anheuser-Busch (United States), New City Brewery (United States), Boathouse Beverage Co. (United States), Nütrl (Canada), Truly Hard Seltzer (United States), Mark Anthony Group (Canada), Smirnoff (Diageo) (United Kingdom), Blitz-Weinhard Brewing Company (United States), Good One (United Kingdom), Honeysuckle Distillers (Australia), Minhas Micro Brewery (Canada), John Crabbie & Co (Scotland) and Vivify Beverages LLC (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Hard Soda market by Type, Application and Region.
On the basis of geography, the market of Hard Soda has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by ABV, the sub-segment i.e. < 4% will boost the Hard Soda market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Cans will boost the Hard Soda market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Hard Soda market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In December 2021, Anheuser-Busch announced the launch of a line of Bud Light-branded hard soda with flavors including cola, cherry cola, orange, and lemon-lime. The newly launched hard sodas contain 5% alcohol, have 100 calories, and don’t contains sugar or gluten. With this launch, the aim of AB InBev is to expand its reach into other adult offerings, including hard seltzer and frozen icicles.
- Emerging Trend of Hard Soda and Increased Focus on the Development to Add More Flavors and Varieties
- The Inclination Towards the High Lemonades, Apple Ales, Root Beers, and Ginger Beers
- Increasing Demand for Alcohol-Free or Low-ABV Beers Due to Increasing Health-Conscious Population
- Increased Adoption of Hard Soda Among the Young Population to Reduce the Alcohol Intake
- High Growth of Canned Beverages Among the traveling Enthusiasts Due to Its Portability Compared to Bottles
- Rapidly Increasing Number of Taprooms and Breweries Worldwide
- Growing Popularity of Sour Flavors in the Hard Soda Among the Consumers
- Strict Regulations by the Government and Ban on Alcoholic Drinks in Some Countries Due to Different Culture
- Short Shelf Life of Hard Sodas and High cost Associated with Spirit-based Hard Sodas Due to Higher Tax
- High Sugar Content and Artificial Ingredients to Add Flavor of Soft Drinks into Hard Soda May Affect the Growth
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Hard Soda Manufacturers, Hard Soda Suppliers and Distributors, Venture Capitalists and Private Equity Firms, Government Bodies and Research Organizations, End-Users and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Small Town Brewery (United States), Multi Bintang (Heineken International B.V.) (Netherlands), Anheuser-Busch (United States), New City Brewery (United States), Boathouse Beverage Co. (United States), Nütrl (Canada), Truly Hard Seltzer (United States), Mark Anthony Group (Canada), Smirnoff (Diageo) (United Kingdom), Blitz-Weinhard Brewing Company (United States), Good One (United Kingdom), Honeysuckle Distillers (Australia), Minhas Micro Brewery (Canada), John Crabbie & Co (Scotland) and Vivify Beverages LLC (United States) etc.
2. Can we have customized study for Hard Soda Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Hard Soda Market by 2027?
Analysts at AMA estimates Hard Soda Market to reach USD Million by 2027.