Scope of the Study
Social media analytics is involves the process of collecting data from social media sites and evaluating that data to make business decisions. The software of social media analytics provides the function that helps in gathering and reporting the data which is related to social media accounts. These analytics products are used by various teams such as social media, marketing and communication. The social media analytics tools are also used by data scientists and researchers to collect the information about the regions, practices and tendencies. Moreover, it also helps the business to understand the customerís desire and responsiveness.
The market study is being classified, by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement and Others) and major geographies with country level break-up.
IBM (United States), Oracle (United States), Adobe (United States), Salesforce (United States), SAS Institute (United States), Zoho (India), Clarabridge (United States), NetBase Solutions ((United States), Brandwatch (United Kingdom) and Talkwalker (United Kingdom) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Meltwater (United States), SpreadFast (United States), Cision (United States), Simplify360 (India), Hootsuite (Canada) and Digimind (United States).
The global social media analytics market is witnessing rise in competitiveness among the players. In terms of market share, the major players are currently dominating. However, some of the companies are increasing the market presence by securing new contracts and tapping new markets. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Social Media Analytics Software market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Social Media Analytics Software market by Type, Application and Region.
On the basis of geography, the market of Social Media Analytics Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Number of Social Media Users
- Complexities in Analytical Workflow is Influencing to Use Social Media Analytics Software
- Usage of Social Media for Communication, Online Shopping, and Other Social Connectivity Issues
- Lack of Supporting Technologies is Hampering the Market
- Lack of IT Professionals for Social Media Analytics
- Increasing Demand of Social Media Analytics from Small and Medium Size Enterprises
- Growing Cloud Adoption is Boosting the Market
- Availability of Large Unstructured Data on Websites
Market Leaders and their expansionary development strategies
On 14 January 2019, IBM has acquired T systemsí mainframe service business and On 2nd October 2019, Oracle has acquired Crowd Twist which is an industry leading provider of comprehensive multichannel loyalty and analytics solutions
Key Target AudienceSocial media analytics software developers, Government associations, Research organizations, software vendors and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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