English Proficiency Test Market Definition
The English proficiency test is the examination given after the improved and better understanding of the English language including reading and writing. English is considered as a Foreign Language IELTS and TOEFL is probably considered the best-known and most commonly used English proficiency test. Out of which IELTS is highly recognized by American universities. The market is expecting slow growth with the prevailing economic conditions, but the market is still driven by the student who wants to study abroad.
The market study is broken down, by Application (Graduates/ Undergraduates, Employers and Others) and major geographies with country level splits.
Berlitz Corporation (United States), McGraw-Hill Education (United States), Pearson ELT (United Kingdom), SANAKO (Finland), Duolingo (United States), Inlingua International Ltd. (Switzerland), Rosetta Stone Ltd. (United States) and Voxy (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global English Proficiency Test market by Type, Application and Region.
On the basis of geography, the market of English Proficiency Test has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Test, the sub-segment i.e. IELTS will boost the English Proficiency Test market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 30th April 2020, Language learning startup Duolingo leverages AI and machine learning to create and score English proficiency tests automatically, reveals a paper published in the journal Transactions of the Association for Computational Linguistics. Ultimately, automating the serving of all questions to Duolingo English Proficiency examinees required creating a CAT administration algorithm, which was trained on over 25,000 test items to intelligently cycle through formats (e.g., yes/no vocabulary text or audio, c-test, dictation, and elicited).
On 17th July 2019, Pearson India, the digital learning company, launched MePro a feedback-based English language improvement program to aid learners to enhance their English language proficiency. The newly launched training program will provide content and assessment for learning and development of English language skills including speaking, listening, reading, writing, vocabulary, and grammar. The online program will further help in developing accuracy and communication ability, essential for studying abroad, and desired career growth through better employment opportunities.
- Increasing Consumption of Online Platform for English Proficiency Test
- More Number of Students are Enrolling for IELTS English Proficiency Test
- Growing Number of People who Wants to Study in Foreign Countries
- Increasing Demand for Proficiency Test for Academic Studies
- Rising Scholarship Programs Worldwide
- Demand from the Developing Countries
- Major Hindrance to the English Proficiency Test Market Due to the Prevailing Regulatory Standards in the Prevailing Economic Situation
- Difficulty Level of English Proficiency Test is High
- High Cost of Investment in the Language Proficiency Institutes for the Required Knowledge for English Proficiency Test
Key Target AudienceEnglish Proficiency Test Providers, Industry Associations, Potential Investors, English Learning Institutes, Education Board, Regulatory Bodies and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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