What is Licensed Merchandise Retail Market?
Licensed merchandise retail is the retail which has the permission to produce or market the product or service. The merchandise refers to the variety of products which are available for sales and display of those products such that it stimulates the purchase of the product. The license to the retail is provided by the artists, designers, trademark owner or celebrity to sell the articles of merchandise.
The market study is being classified by Type (Apparels, Toys, Games, Greeting Cards, Housewares, Jewelry, Cosmetics, Collectibles and Others), by Application (Entertainment, Corporate Trademarks/brand, Fashion, Sports and Other) and major geographies with country level break-up.
The Walt Disney Company (United States), Meredith Corporation (United States), PVH Corp. (United States), Iconix Brand Group (United States), BBC Worldwide (United Kingdom), The Hershey Company (United States), Stanley Black & Decker (United States), Nickelodeon (United States), Authentic Brands Group (United States) and Sanrio (Japan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Sequential Brands Group (United States), Westinghouse (United States) and General Motors (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Licensed Merchandise Retail market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Licensed Merchandise Retail market by Type, Application and Region.
On the basis of geography, the market of Licensed Merchandise Retail has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Sales of Sports Merchandise in Middle East and South America
- Increasing Purchasing Power is Fueling the Market Growth
- Increasing Number of Retail Specialists Opening in Shopping Malls
- High Costs Associated With the Licensed Merchandise
- Increasing Demand of Active Wear among the Consumers
- Growing E Commerce Industry Is Boosting the Market
- Availability of Major Players is Fueling the Market Growth
Market Leaders and some development strategies
On January 2020, Meredith Corporation has acquired by Swear By which is a software company. The Meredith Corporation is a media and marketing company, which engages in book publishing, television broadcasting and integrated marketing.
Key Target AudienceManufacturers, Raw material suppliers, Government associations, Research organizations and Others
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