Scope of the Study
Account-based marketing (ABM) is a term for a timeless strategy targeted account selling. With the account-based marketing approach, marketing and sales teams work together to identify high-potential accounts and also target them with customised tactics designed for converting them into customers. The account-based marketing consulting services complement the lead generation policy, in which companies turns their attention towards high-value accounts and attempt to connect with and target stakeholders. It has the intent to generate more revenue and boost business productivity.
The market study is being classified by Type (Online Service and Offline Service), by Application (Individual, Enterprise and Others) and major geographies with country level break-up.
Six & Flow (United Kingdom), Agent3 (United States), Madison Logic (United States), Brafton (United States), TOPO (United States), Celsius GKK International (United Kingdom), Convince & Convert (United States), DemandGen International (United States), Gorilla 76 (United States) and Heinz Marketing (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Hero Digital (United States), Ignitium (United States) and Intelligent Demand (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Account-Based Marketing Consulting Service market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Account-Based Marketing Consulting Service market by Type, Application and Region.
On the basis of geography, the market of Account-Based Marketing Consulting Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Need for Identifying the Right Audience
- Rising Customer Lifetime Value
- Technological Advancements in Account-Based Marketing
- Inaccuracies in Data Sets
- Rising Adoption of Cloud-Based Solutions
- Impact AI and Big Data Analytics on Account-Based Marketing
- Lack of Awareness May Hamper the Market
Key Target AudienceAccount based marketing consulting service providers, Government associations, Research organisations, Software vendors and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase