Account-Based Marketing Consulting Service Market Scope
Account-based marketing (ABM) is a term for a timeless strategy targeted account selling. With the account-based marketing approach, marketing and sales teams work together to identify high-potential accounts and also target them with customised tactics designed for converting them into customers. The account-based marketing consulting services complement the lead generation policy, in which companies turns their attention towards high-value accounts and attempt to connect with and target stakeholders. It has the intent to generate more revenue and boost business productivity.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Account-Based Marketing Consulting Service market throughout the predicted period.
Six & Flow (United Kingdom), Agent3 (United States), Madison Logic (United States), Brafton (United States), TOPO (United States), Celsius GKK International (United Kingdom), Convince & Convert (United States), DemandGen International (United States), Gorilla 76 (United States) and Heinz Marketing (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Hero Digital (United States), Ignitium (United States) and Intelligent Demand (United States).
Segmentation Overview
The study have segmented the market of Global Account-Based Marketing Consulting Service market by Type (Online Service and Offline Service), by Application (Individual, Enterprise and Others) and Region with country level break-up.
On the basis of geography, the market of Account-Based Marketing Consulting Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Technological Advancements in Account-Based Marketing
Market Growth Drivers:
Increasing Need for Identifying the Right Audience and Rising Customer Lifetime Value
Challenges:
Lack of Awareness May Hamper the Market
Restraints:
Inaccuracies in Data Sets
Opportunities:
Rising Adoption of Cloud-Based Solutions and Impact AI and Big Data Analytics on Account-Based Marketing
Key Target Audience
Account based marketing consulting service providers, Government associations, Research organisations, Software vendors and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.