Mobile location-based services deliver a promising opportunity for service providers and retailers to analyze the consumer behavior. These services offer customers high value and help them achieve their shopping goals. Many companies are heavily investing in technology development and aiming to become more competent in this industry. The major goal behind the goal of location-based mobile marketing is to grab the attention of the users and hopefully turn them into customers.This growth is primarily driven by Increase in Penetration of Smartphones in Developed and Developing Economies, Growing Demand for Real-Time Location Services and Increase in Number of New Market Entrants.
Globally, a noticeable market trend is evident Rapid Development in Technology Such as Artificial Intelligence and Machine Learning. Major Players, such as Intellias Ltd. (Germany), W2S Solutions (United States), Google Inc. (United States), Location-Based Technologies (United States), Groundtruth (United States), Foursquare (United States), Uber (United States), Groupon (United States), Facebook (United States) and Baidu Inc. (China) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In Aug 2021, Appen Limited announced the acquire Quadrant. Through this acquisition Quadrant and Appen's business will be strongly positioned to deliver high-quality data to organizations that rely on geolocation for their business. Through this initiative, both companies become more competitive in this industry.
- Increase in Penetration of Smartphones in Developed and Developing Economies
- Growing Demand for Real-Time Location Services
- Increase in Number of New Market Entrants
- Rapid Development in Technology Such as Artificial Intelligence and Machine Learning
- Required Huge Investment to Enter in this New Market
Growing Demand for Target Based Marketing across Various Industries
Lack of Availability of Reliable Positioning Services Seamlessly and Increase Concern towards Privacy Protection Issues
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Mobile Location-Based Services Study Sheds Light on
The Mobile Location-Based Services Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Mobile Location-Based Services industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Mobile Location-Based Services industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.