Industry Background:
Mobile location-based services deliver a promising opportunity for service providers and retailers to analyze the consumer behavior. These services offer customers high value and help them achieve their shopping goals. Many companies are heavily investing in technology development and aiming to become more competent in this industry. The major goal behind the goal of location-based mobile marketing is to grab the attention of the users and hopefully turn them into customers.This growth is primarily driven by Increase in Penetration of Smartphones in Developed and Developing Economies
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 202 |
Forecast Period | 2023-2028 |
Volume Unit | N |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Application Software sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Intellias Ltd. (Germany), W2S Solutions (United States), Google Inc. (United States), Location-Based Technologies (United States), Groundtruth (United States), Foursquare (United States), Uber (United States), Groupon (United States), Facebook (United States) and Baidu Inc. (China), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In March 2021, GroundTruth, a leading location-based marketing and advertising technology company, acquired Addy, a leading online local advertising store. The acquisition combines Addy's self-service advertising technology and UI with GroundTruth's location-based advertising capabilities, giving small businesses seamless access to marketing solutions that drive important business outcomes like location visits.
In Aug 2021, Appen Limited announced the acquire Quadrant. Through this acquisition Quadrant and Appen's business will be strongly positioned to deliver high-quality data to organizations that rely on geolocation for their business. Through this initiative, both companies become more competitive in this industry.This industry is witnessing an increasing number of new market entrants. Market key players are focusing on advanced digital technologies, improving efficiency, and other services. Market growth opportunities are captured by tracking the ongoing technological advancement, services development, and others.
Influencing Trend:
Rapid Development in Technology Such as Artificial Intelligence and Machine Learning
Market Growth Drivers:
Increase in Penetration of Smartphones in Developed and Developing Economies, Growing Demand for Real-Time Location Services and Increase in Number of New Market Entrants
Challenges:
Lack of Availability of Reliable Positioning Services Seamlessly and Increase Concern towards Privacy Protection Issues
Restraints:
Required Huge Investment to Enter in this New Market
Opportunities:
Growing Demand for Target Based Marketing across Various Industries
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Mobile Location-Based Services Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Mobile Location-Based Services Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Mobile Location-Based Services players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Mobile Location-Based Services Study Sheds Light on
The Mobile Location-Based Services Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Mobile Location-Based Services industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Mobile Location-Based Services industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.