What is Salesforce Services Market?
Salesforce Programs assist in the smooth activity of user organizations. The BFSI sector's increasing adoption of salesforce services is likely to continue, making it one of the most profitable verticals for salesforce service providers. Some of the most successful salesforce offerings, such as marketing cloud, commerce cloud, and group cloud, have increased in popularity over time.
The market study is being classified by Type (Planning (Advisory Services, Change Management), Implementation (Integrated Services, Application Modernization & Data Migration, Custom Application Development) and Testing Services (Manage, Monitoring, Upgrade, Governance, Helpdesk, Training, BPO)), by Application (Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Commerce Cloud and Analytics) and major geographies with country level break-up.
First Data (United States), Ingenico(France), NCR Corporation (United States), PAX Technology (China), VeriFone (United States), SZZT(United States), Newland (China), XINGUODU (China), Castles (Taiwan), New POS (China), DLI (United States), Clover (United States) and Equinox (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Hypercom (United States), IDTech (United States), MagTek (United States), UIC (United States), RDM (China) and POSIFLEX (Taiwan).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Salesforce Services market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Salesforce Services market by Type, Application and Region.
On the basis of geography, the market of Salesforce Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Adoption of CRM Solutions through Artificial Intelligence
- Rising Focus of Businesses on Improved Customer Engagement and Interaction
Market Trend
- Technological Advancement in Salesforce Service
Restraints
- High Implementation Costs
Opportunities
- Surging BFSI Industry
- Increasing IT Spending from Various End-user Industry
Challenges
- Lack of Highly Skilled Workforce
Market Leaders and some development strategies
In Aug 2019, Salesforce announced it has completed its acquisition of Tableau Software, bringing together the world’s CRM with the world’s analytics platform, and In Aug 2018, Cognizant announced the acquisition of SaaSfocus to expand salesforce cloud consulting capabilities, which is training in leveraging the salesforce platform and digital transformation.
In Nov 2019, Microsoft Corp. and Salesforce announced plans to expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity. Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce will also build a new integration that connects Salesforce’s Sales Cloud and Service Cloud with Microsoft Teams.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Salesforce Services Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry