Global Digital Video Advertising Market

Digital Video Advertising Comprehensive Study by Type (Linear video ad, Non-linear video ads, Companion ads), Platform (Mobile, Desktop, Laptop), End-user Vertical (Automotive, BFSI, CPG, Education, Healthcare, Industrial, Media and Entertainment, Retail, Telecommunication and Information Technology-Enabled Services (ITES), Transport and Tourism, Others), Ad Placement (Pre roll, Mid roll, Post roll), Video Ad Experience (In Text Video, In Stream Video, In Banner Video) Players and Region - Global Market Outlook to 2028

Digital Video Advertising Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Digital Video Advertising Market Scope
Video advertising is the online display advertisements that consists of video within them. However, it is generally accepted that it refers to advertising which occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ads units are like the traditional spot advertising on television. Also, often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledGoogle (United States), Yahoo (United States), Microsoft (United States), Facebook (United States), AOL (United States), Conversant (United States), JW Player (United States), Tremor International (United States), Verizon Media (United States) and Viant Technology (United States)
CAGR%


The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Digital Video Advertising market throughout the predicted period.

Google (United States), Yahoo (United States), Microsoft (United States), Facebook (United States), AOL (United States), Conversant (United States), JW Player (United States), Tremor International (United States), Verizon Media (United States) and Viant Technology (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Interactive Advertising Bureau (United States), Buzzfeed (United States) and Mashable Vice (United States).

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global Digital Video Advertising market by Type and Region with country level break-up.

On the basis of geography, the market of Digital Video Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2022.

Market Leaders and their expansionary development strategies
On 19th Oct 2020 - DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! and On 29th June 2020, Google has acquired North which builds a technology that is human centric where people and technology can go hand in hand.
In April 2022, BuzzFeed, Inc. a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen, announced a slate of new products spanning all of its brands at its first-ever Upfront event in Manhattan. BuzzFeed Founder and CEO Jonah Peretti, Chief Revenue Officer Edgar Hernandez, and leaders across BuzzFeed, Inc. discussed a range of new initiatives spanning BuzzFeed Entertainment, BuzzFeed News, HuffPost, Tasty, Complex, and First We Feast. Presentation positions BuzzFeed, Inc. as the best all-in-one solution for advertisers seeking to reach and inspire the broadest and most influential Gen Z and Millennial audiences on the Internet.
The 2015 Digital Video In-Stream Ad Format Guidelines provides guidance on minimum and submission recommendations for ads used in digital video streams. The 2015 update to these Guidelines was designed to support the digital video advertising ecosystem, to keep up with market demand, and to maintain a seamless and accessible viewing experience for the end-user

Influencing Trend:
Technological Developments with Regards to the Internet

Market Growth Drivers:
Increase in Promotional Activities is Fuelling the Market and Upsurge in Number of Internet Users

Challenges:
Presence of Major Players is Leading to Increased Competition

Restraints:
Operational Complexity May Hamper the Market

Opportunities:
Advertisers Are Focused on Web-Based Advertisements Which being Boosting the Market and Rapid Increase in Investments in Digital Ads

Key Target Audience
Enterprises, Government associations, Research organisations, software vendors and Others

Report Objectives / Segmentation Covered

By Type
  • Linear video ad
  • Non-linear video ads
  • Companion ads
By Platform
  • Mobile
  • Desktop
  • Laptop

By End-user Vertical
  • Automotive
  • BFSI
  • CPG
  • Education
  • Healthcare
  • Industrial
  • Media and Entertainment
  • Retail
  • Telecommunication and Information Technology-Enabled Services (ITES)
  • Transport and Tourism
  • Others

By Ad Placement
  • Pre roll
  • Mid roll
  • Post roll

By Video Ad Experience
  • In Text Video
  • In Stream Video
  • In Banner Video

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increase in Promotional Activities is Fuelling the Market
      • 3.2.2. Upsurge in Number of Internet Users
    • 3.3. Market Challenges
      • 3.3.1. Presence of Major Players is Leading to Increased Competition
    • 3.4. Market Trends
      • 3.4.1. Technological Developments with Regards to the Internet
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Digital Video Advertising, by Type, Platform, End-user Vertical , Ad Placement, Video Ad Experience and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Digital Video Advertising (Value)
      • 5.2.1. Global Digital Video Advertising by: Type (Value)
        • 5.2.1.1. Linear video ad
        • 5.2.1.2. Non-linear video ads
        • 5.2.1.3. Companion ads
      • 5.2.2. Global Digital Video Advertising by: Platform (Value)
        • 5.2.2.1. Mobile
        • 5.2.2.2. Desktop
        • 5.2.2.3. Laptop
      • 5.2.3. Global Digital Video Advertising by: Ad Placement (Value)
        • 5.2.3.1. Pre roll
        • 5.2.3.2. Mid roll
        • 5.2.3.3. Post roll
      • 5.2.4. Global Digital Video Advertising by: Video Ad Experience (Value)
        • 5.2.4.1. In Text Video
        • 5.2.4.2. In Stream Video
        • 5.2.4.3. In Banner Video
      • 5.2.5. Global Digital Video Advertising Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Digital Video Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Yahoo (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Microsoft (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Facebook (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. AOL (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Conversant (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. JW Player (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Tremor International (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Verizon Media (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Viant Technology (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Digital Video Advertising Sale, by Type, Platform, End-user Vertical , Ad Placement, Video Ad Experience and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Digital Video Advertising (Value)
      • 7.2.1. Global Digital Video Advertising by: Type (Value)
        • 7.2.1.1. Linear video ad
        • 7.2.1.2. Non-linear video ads
        • 7.2.1.3. Companion ads
      • 7.2.2. Global Digital Video Advertising by: Platform (Value)
        • 7.2.2.1. Mobile
        • 7.2.2.2. Desktop
        • 7.2.2.3. Laptop
      • 7.2.3. Global Digital Video Advertising by: Ad Placement (Value)
        • 7.2.3.1. Pre roll
        • 7.2.3.2. Mid roll
        • 7.2.3.3. Post roll
      • 7.2.4. Global Digital Video Advertising by: Video Ad Experience (Value)
        • 7.2.4.1. In Text Video
        • 7.2.4.2. In Stream Video
        • 7.2.4.3. In Banner Video
      • 7.2.5. Global Digital Video Advertising Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Digital Video Advertising: by Type(USD Million)
  • Table 2. Digital Video Advertising Linear video ad , by Region USD Million (2017-2022)
  • Table 3. Digital Video Advertising Non-linear video ads , by Region USD Million (2017-2022)
  • Table 4. Digital Video Advertising Companion ads , by Region USD Million (2017-2022)
  • Table 5. Digital Video Advertising: by Platform(USD Million)
  • Table 6. Digital Video Advertising Mobile , by Region USD Million (2017-2022)
  • Table 7. Digital Video Advertising Desktop , by Region USD Million (2017-2022)
  • Table 8. Digital Video Advertising Laptop , by Region USD Million (2017-2022)
  • Table 9. Digital Video Advertising: by Ad Placement(USD Million)
  • Table 10. Digital Video Advertising Pre roll , by Region USD Million (2017-2022)
  • Table 11. Digital Video Advertising Mid roll , by Region USD Million (2017-2022)
  • Table 12. Digital Video Advertising Post roll , by Region USD Million (2017-2022)
  • Table 13. Digital Video Advertising: by Video Ad Experience(USD Million)
  • Table 14. Digital Video Advertising In Text Video , by Region USD Million (2017-2022)
  • Table 15. Digital Video Advertising In Stream Video , by Region USD Million (2017-2022)
  • Table 16. Digital Video Advertising In Banner Video , by Region USD Million (2017-2022)
  • Table 17. South America Digital Video Advertising, by Country USD Million (2017-2022)
  • Table 18. South America Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 19. South America Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 20. South America Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 21. South America Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 22. South America Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 23. Brazil Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 24. Brazil Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 25. Brazil Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 26. Brazil Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 27. Brazil Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 28. Argentina Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 29. Argentina Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 30. Argentina Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 31. Argentina Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 32. Argentina Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 33. Rest of South America Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 34. Rest of South America Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 35. Rest of South America Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 36. Rest of South America Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 37. Rest of South America Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 38. Asia Pacific Digital Video Advertising, by Country USD Million (2017-2022)
  • Table 39. Asia Pacific Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 40. Asia Pacific Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 41. Asia Pacific Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 42. Asia Pacific Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 43. Asia Pacific Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 44. China Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 45. China Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 46. China Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 47. China Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 48. China Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 49. Japan Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 50. Japan Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 51. Japan Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 52. Japan Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 53. Japan Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 54. India Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 55. India Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 56. India Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 57. India Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 58. India Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 59. South Korea Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 60. South Korea Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 61. South Korea Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 62. South Korea Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 63. South Korea Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 64. Taiwan Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 65. Taiwan Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 66. Taiwan Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 67. Taiwan Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 68. Taiwan Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 69. Australia Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 70. Australia Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 71. Australia Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 72. Australia Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 73. Australia Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 74. Rest of Asia-Pacific Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 75. Rest of Asia-Pacific Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 76. Rest of Asia-Pacific Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 77. Rest of Asia-Pacific Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 78. Rest of Asia-Pacific Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 79. Europe Digital Video Advertising, by Country USD Million (2017-2022)
  • Table 80. Europe Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 81. Europe Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 82. Europe Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 83. Europe Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 84. Europe Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 85. Germany Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 86. Germany Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 87. Germany Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 88. Germany Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 89. Germany Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 90. France Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 91. France Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 92. France Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 93. France Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 94. France Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 95. Italy Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 96. Italy Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 97. Italy Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 98. Italy Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 99. Italy Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 100. United Kingdom Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 101. United Kingdom Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 102. United Kingdom Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 103. United Kingdom Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 104. United Kingdom Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 105. Netherlands Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 106. Netherlands Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 107. Netherlands Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 108. Netherlands Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 109. Netherlands Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 110. Rest of Europe Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 111. Rest of Europe Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 112. Rest of Europe Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 113. Rest of Europe Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 114. Rest of Europe Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 115. MEA Digital Video Advertising, by Country USD Million (2017-2022)
  • Table 116. MEA Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 117. MEA Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 118. MEA Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 119. MEA Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 120. MEA Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 121. Middle East Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 122. Middle East Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 123. Middle East Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 124. Middle East Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 125. Middle East Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 126. Africa Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 127. Africa Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 128. Africa Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 129. Africa Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 130. Africa Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 131. North America Digital Video Advertising, by Country USD Million (2017-2022)
  • Table 132. North America Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 133. North America Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 134. North America Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 135. North America Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 136. North America Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 137. United States Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 138. United States Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 139. United States Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 140. United States Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 141. United States Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 142. Canada Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 143. Canada Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 144. Canada Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 145. Canada Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 146. Canada Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 147. Mexico Digital Video Advertising, by Type USD Million (2017-2022)
  • Table 148. Mexico Digital Video Advertising, by Platform USD Million (2017-2022)
  • Table 149. Mexico Digital Video Advertising, by End-user Vertical USD Million (2017-2022)
  • Table 150. Mexico Digital Video Advertising, by Ad Placement USD Million (2017-2022)
  • Table 151. Mexico Digital Video Advertising, by Video Ad Experience USD Million (2017-2022)
  • Table 152. Company Basic Information, Sales Area and Its Competitors
  • Table 153. Company Basic Information, Sales Area and Its Competitors
  • Table 154. Company Basic Information, Sales Area and Its Competitors
  • Table 155. Company Basic Information, Sales Area and Its Competitors
  • Table 156. Company Basic Information, Sales Area and Its Competitors
  • Table 157. Company Basic Information, Sales Area and Its Competitors
  • Table 158. Company Basic Information, Sales Area and Its Competitors
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Company Basic Information, Sales Area and Its Competitors
  • Table 162. Digital Video Advertising: by Type(USD Million)
  • Table 163. Digital Video Advertising Linear video ad , by Region USD Million (2023-2028)
  • Table 164. Digital Video Advertising Non-linear video ads , by Region USD Million (2023-2028)
  • Table 165. Digital Video Advertising Companion ads , by Region USD Million (2023-2028)
  • Table 166. Digital Video Advertising: by Platform(USD Million)
  • Table 167. Digital Video Advertising Mobile , by Region USD Million (2023-2028)
  • Table 168. Digital Video Advertising Desktop , by Region USD Million (2023-2028)
  • Table 169. Digital Video Advertising Laptop , by Region USD Million (2023-2028)
  • Table 170. Digital Video Advertising: by Ad Placement(USD Million)
  • Table 171. Digital Video Advertising Pre roll , by Region USD Million (2023-2028)
  • Table 172. Digital Video Advertising Mid roll , by Region USD Million (2023-2028)
  • Table 173. Digital Video Advertising Post roll , by Region USD Million (2023-2028)
  • Table 174. Digital Video Advertising: by Video Ad Experience(USD Million)
  • Table 175. Digital Video Advertising In Text Video , by Region USD Million (2023-2028)
  • Table 176. Digital Video Advertising In Stream Video , by Region USD Million (2023-2028)
  • Table 177. Digital Video Advertising In Banner Video , by Region USD Million (2023-2028)
  • Table 178. South America Digital Video Advertising, by Country USD Million (2023-2028)
  • Table 179. South America Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 180. South America Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 181. South America Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 182. South America Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 183. South America Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 184. Brazil Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 185. Brazil Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 186. Brazil Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 187. Brazil Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 188. Brazil Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 189. Argentina Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 190. Argentina Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 191. Argentina Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 192. Argentina Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 193. Argentina Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 194. Rest of South America Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 195. Rest of South America Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 196. Rest of South America Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 197. Rest of South America Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 198. Rest of South America Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 199. Asia Pacific Digital Video Advertising, by Country USD Million (2023-2028)
  • Table 200. Asia Pacific Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 201. Asia Pacific Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 202. Asia Pacific Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 203. Asia Pacific Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 204. Asia Pacific Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 205. China Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 206. China Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 207. China Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 208. China Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 209. China Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 210. Japan Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 211. Japan Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 212. Japan Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 213. Japan Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 214. Japan Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 215. India Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 216. India Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 217. India Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 218. India Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 219. India Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 220. South Korea Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 221. South Korea Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 222. South Korea Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 223. South Korea Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 224. South Korea Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 225. Taiwan Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 226. Taiwan Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 227. Taiwan Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 228. Taiwan Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 229. Taiwan Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 230. Australia Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 231. Australia Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 232. Australia Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 233. Australia Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 234. Australia Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 235. Rest of Asia-Pacific Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 236. Rest of Asia-Pacific Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 237. Rest of Asia-Pacific Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 238. Rest of Asia-Pacific Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 239. Rest of Asia-Pacific Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 240. Europe Digital Video Advertising, by Country USD Million (2023-2028)
  • Table 241. Europe Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 242. Europe Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 243. Europe Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 244. Europe Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 245. Europe Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 246. Germany Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 247. Germany Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 248. Germany Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 249. Germany Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 250. Germany Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 251. France Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 252. France Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 253. France Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 254. France Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 255. France Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 256. Italy Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 257. Italy Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 258. Italy Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 259. Italy Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 260. Italy Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 261. United Kingdom Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 262. United Kingdom Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 263. United Kingdom Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 264. United Kingdom Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 265. United Kingdom Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 266. Netherlands Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 267. Netherlands Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 268. Netherlands Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 269. Netherlands Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 270. Netherlands Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 271. Rest of Europe Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 272. Rest of Europe Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 273. Rest of Europe Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 274. Rest of Europe Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 275. Rest of Europe Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 276. MEA Digital Video Advertising, by Country USD Million (2023-2028)
  • Table 277. MEA Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 278. MEA Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 279. MEA Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 280. MEA Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 281. MEA Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 282. Middle East Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 283. Middle East Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 284. Middle East Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 285. Middle East Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 286. Middle East Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 287. Africa Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 288. Africa Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 289. Africa Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 290. Africa Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 291. Africa Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 292. North America Digital Video Advertising, by Country USD Million (2023-2028)
  • Table 293. North America Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 294. North America Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 295. North America Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 296. North America Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 297. North America Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 298. United States Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 299. United States Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 300. United States Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 301. United States Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 302. United States Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 303. Canada Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 304. Canada Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 305. Canada Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 306. Canada Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 307. Canada Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 308. Mexico Digital Video Advertising, by Type USD Million (2023-2028)
  • Table 309. Mexico Digital Video Advertising, by Platform USD Million (2023-2028)
  • Table 310. Mexico Digital Video Advertising, by End-user Vertical USD Million (2023-2028)
  • Table 311. Mexico Digital Video Advertising, by Ad Placement USD Million (2023-2028)
  • Table 312. Mexico Digital Video Advertising, by Video Ad Experience USD Million (2023-2028)
  • Table 313. Research Programs/Design for This Report
  • Table 314. Key Data Information from Secondary Sources
  • Table 315. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Digital Video Advertising: by Type USD Million (2017-2022)
  • Figure 5. Global Digital Video Advertising: by Platform USD Million (2017-2022)
  • Figure 6. Global Digital Video Advertising: by Ad Placement USD Million (2017-2022)
  • Figure 7. Global Digital Video Advertising: by Video Ad Experience USD Million (2017-2022)
  • Figure 8. South America Digital Video Advertising Share (%), by Country
  • Figure 9. Asia Pacific Digital Video Advertising Share (%), by Country
  • Figure 10. Europe Digital Video Advertising Share (%), by Country
  • Figure 11. MEA Digital Video Advertising Share (%), by Country
  • Figure 12. North America Digital Video Advertising Share (%), by Country
  • Figure 13. Global Digital Video Advertising share by Players 2022 (%)
  • Figure 14. Global Digital Video Advertising share by Players (Top 3) 2022(%)
  • Figure 15. Global Digital Video Advertising share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Google (United States) Revenue, Net Income and Gross profit
  • Figure 18. Google (United States) Revenue: by Geography 2022
  • Figure 19. Yahoo (United States) Revenue, Net Income and Gross profit
  • Figure 20. Yahoo (United States) Revenue: by Geography 2022
  • Figure 21. Microsoft (United States) Revenue, Net Income and Gross profit
  • Figure 22. Microsoft (United States) Revenue: by Geography 2022
  • Figure 23. Facebook (United States) Revenue, Net Income and Gross profit
  • Figure 24. Facebook (United States) Revenue: by Geography 2022
  • Figure 25. AOL (United States) Revenue, Net Income and Gross profit
  • Figure 26. AOL (United States) Revenue: by Geography 2022
  • Figure 27. Conversant (United States) Revenue, Net Income and Gross profit
  • Figure 28. Conversant (United States) Revenue: by Geography 2022
  • Figure 29. JW Player (United States) Revenue, Net Income and Gross profit
  • Figure 30. JW Player (United States) Revenue: by Geography 2022
  • Figure 31. Tremor International (United States) Revenue, Net Income and Gross profit
  • Figure 32. Tremor International (United States) Revenue: by Geography 2022
  • Figure 33. Verizon Media (United States) Revenue, Net Income and Gross profit
  • Figure 34. Verizon Media (United States) Revenue: by Geography 2022
  • Figure 35. Viant Technology (United States) Revenue, Net Income and Gross profit
  • Figure 36. Viant Technology (United States) Revenue: by Geography 2022
  • Figure 37. Global Digital Video Advertising: by Type USD Million (2023-2028)
  • Figure 38. Global Digital Video Advertising: by Platform USD Million (2023-2028)
  • Figure 39. Global Digital Video Advertising: by Ad Placement USD Million (2023-2028)
  • Figure 40. Global Digital Video Advertising: by Video Ad Experience USD Million (2023-2028)
  • Figure 41. South America Digital Video Advertising Share (%), by Country
  • Figure 42. Asia Pacific Digital Video Advertising Share (%), by Country
  • Figure 43. Europe Digital Video Advertising Share (%), by Country
  • Figure 44. MEA Digital Video Advertising Share (%), by Country
  • Figure 45. North America Digital Video Advertising Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Google (United States)
  • Yahoo (United States)
  • Microsoft (United States)
  • Facebook (United States)
  • AOL (United States)
  • Conversant (United States)
  • JW Player (United States)
  • Tremor International (United States)
  • Verizon Media (United States)
  • Viant Technology (United States)
Additional players considered in the study are as follows:
Interactive Advertising Bureau (United States) , Buzzfeed (United States) , Mashable Vice (United States)
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Key Highlights of Report


May 2023 205 Pages 54 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Digital Video Advertising Market Quantitative research analysis
Global Digital Video Advertising Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in Digital Video Advertising Market are by type [Linear video ad, Non-linear video ads and Companion ads], by end use application [].
The Digital Video Advertising Market is gaining popularity and expected to see strong valuation by 2028.
  • Increase in Promotional Activities is Fuelling the Market
  • Upsurge in Number of Internet Users

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