What is Video Monetization Platform?
A video monetization platform enables video content creators to generate revenue from their videos. And you can monetize videos in various ways. It allows analyzing data relating to video impact and conversions, which helps to predict the success of campaigns. In today’s time, online video advertisement is growing much attention as it enables to target market specific demographics with programmatic videos and create local brand awareness to micro-target buyers. The advertisement video-on-demand model is widely used by video content creators to attract viewers and potentially convert them into leads or customers.
The market study is broken down by Type (Advertising, Membership & Subscriptions, Transactional, Donations & Virtual Gifts and Others), by Application (Individuals, Marketing & Advertising, Publishers, Media & Entertainment, Network Education and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Video Monetization Platform market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
YouTube (United States), Comcast (United States), Endavo Media (United States), Netflix (United States), Amazon Prime Video (United States), IBM (United States), Facebook, Inc. (United States), Imagen Ltd. (United Kingdom), Indieflix (United States) and Uscreen (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Video Monetization Platform market by Type, Application and Region.
On the basis of geography, the market of Video Monetization Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Streaming Type, the sub-segment i.e. Live Streaming will boost the Video Monetization Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In October 2021, Perion Network Ltd. acquired Vidazoo to accelerate its rapidly growing video advertising business. Vidazoo is a leading video technology company that enables both advertisers and publishers to deliver high-impact content and advertising to consumers. By combining high-impact video suite and Vidazoo’s unique online video player Perion will offer END to END video solutions by eliminating existing intermediate functions, and creating a direct, simpler, and transparent relationship between advertisers and publishers.
In March 2021, Facebook announced a range of new monetization options for creators, with a focus on short video clips. The new feature will enable creators to earn money from videos as short as one minute long with a minimally interruptive ad running at 30 seconds.
- Emerging New Ad & Content Platforms Due to Rapid Growth of Online Video Industry
- Growing Preference towards the OTT Platforms and Video Streaming Apps for Entertainment Purpose
- Increasing Digital Video Advertising to Reach Best Targeted Audiences Across the Globe
- Use of Ecommerce and Mobile Apps to Diversify and Increase Revenue
- Low Fill Rates Due to Increasing Page Latency and Loading Times
- High Cost of Monetizing and Requirement of Video Production Professionals
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Video Monetization Platform Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as YouTube (United States), Comcast (United States), Endavo Media (United States), Netflix (United States), Amazon Prime Video (United States), IBM (United States), Facebook, Inc. (United States), Imagen Ltd. (United Kingdom), Indieflix (United States) and Uscreen (United States) etc.
2. Can we have customized study for Video Monetization Platform Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Video Monetization Platform Market by 2026?
Analysts at AMA estimates Video Monetization Platform Market to reach USD Million by 2026.