What is Antivirus Software for PC Market?
Antivirus software is a computer program which is used to prevent detect and remove malware. It can protect the computer from malicious browser helper objects (BHOs), browser hijackers, ransomware, keyloggers, backdoor, rootkits, Trojan horses, worms, malicious LSPs, dialers, fraud tools, adware and spyware. Some of the products also provide additional protection from other computer threats, such as infected and malicious URLs, spam, scam and phishing attacks, online identity (privacy), online banking attacks, social engineering techniques, and others.
Highlights from Antivirus Software for PC Market Study
|Unit||Value (USD Million)|
|Key Companies Profiled||AVG Technologies CZ, s.r.o., (Czechia), Microsoft Corporation (United States), Avast Software s.r.o. (Czechia), Symantec Corporation (United States), Avira Operations GmbH & Co. KG. (Germany), McAfee, LLC (United States), F-Secure Corporation (Finland), Adaware (Australia), BullGuard Limited (United States) and Kaspersky (Russia)|
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Antivirus Software for PC market throughout the forecasted period. AVG Technologies CZ, s.r.o., (Czechia), Microsoft Corporation (United States), Avast Software s.r.o. (Czechia), Symantec Corporation (United States), Avira Operations GmbH & Co. KG. (Germany), McAfee, LLC (United States), F-Secure Corporation (Finland), Adaware (Australia), BullGuard Limited (United States) and Kaspersky (Russia) are some of the key players profiled in the study.
Antivirus Software for PC Market Segmentation:
|Features||Email security,Network security,Cloud security,Cyber security,Others|
On the basis of geography, the market of Antivirus Software for PC has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Increasing Usage of Devices Personal Computers and Mobile Users and Growing Popularity of Cloud-Based Antivirus
Market Growth Drivers:
Increasing Cyber-Attack and Other Threats is Fuelling the Market and Rise in Number of Internet Users
Frequent Introduction of New Malware or Other Type of Attacks
Performance Threat of Virtual Machines
Government Initiatives for Cyber Security is Boosting the Market and Increasing Usage of Paid Antivirus Software
Key Target Audience
PC manufacturers, Government associations, Research organisations, software vendors and Others
Market Leaders & Development Strategies
On May 2020, Microsoft which is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products has acquired CyberX which is a robust cyber security platform for continuously reducing IoT or OT risks.
In July 2021, Microsoft acquired CloudKnox Security, Cloud Infrastructure Entitlement Management (CIEM). This acquisition helped company to enhanced its position in antivirus software for pc market