Vegetable Shortening Market Scope
As a solid fat, vegetable shortening is often used in place of lard or butter in baking. It is made by hydrogenating vegetable oil, such as cottonseed or soybean oil. Vegetable shortening is solid at room temperature, resembling the texture of butter but with virtually no flavor or odor. Vegetable shortening is usually used for short doughs, or doughs with a high proportion of fat to flour, such as pie crusts. This is owing to the fat in vegetable shortening coats the flour, inhibiting water from activating the formation of gluten. One more advantage of using vegetable shortening in baking is that as a solid fat, it doesn't completely mix with the dry ingredients used in baking. This gives streaks of solid fat marbled throughout the dough for that light, flaky finished product.
The Vegetable Shortening market study is segmented by Type (All Purpose Shortening, Emulsified Shortening and High Stability Shortening), by Application (Baking, Frying, Confectionery and Pastry and Other) and major geographies with country level break-up.
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Vegetable Shortening market throughout the predicted period.
Cargill, Incorporated (United States), Bunge North America, Inc. (United States), Wilmar International Ltd (Singapore), Archer Daniels Midland Company (United States), IFFCO. (India), Manildra Group (Australia), Associated British Foods plc (United Kingdom), THE J.M. SMUCKER COMPANY (United States), Ruchi Soya (India), Al-Khaleej Industries Sdn Bhd. (Malaysia) and MOI Foods U.S.A. Inc (United States) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AdvanceMarketAnalytics has segmented the market of Global Vegetable Shortening market by Type, Application and Region.
On the basis of geography, the market of Vegetable Shortening has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 26 Oct 2020, The J.M. Smucker Co. announced it has entered into a definitive agreement to sell its Crisco oils and shortening business to B&G Foods, Inc. in a cash transaction valued at approximately USD 550 million. The divestiture of the Crisco business aligns with the Company's previously stated intent to exit the U.S. baking category and focus more of its resources on its core growth platforms of pet food, coffee, and snacking.
- Growing Demand for Bakery Products among Consumers
- Changing Lifestyle of the People
- Increasing Demand for Shortenings in Bakery Products
- Rising Awareness about the Health Benefits of Vegetable Shortenings
- Emerging Demand from Developing Countries
- Availability of Alternatives of Shortenings
Key Target AudienceVegetable Shortening Manufacturers, Raw Material Suppliers, Regulatory & Government Bodies, End Users and Others
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