What is Maternity Wear Market Scope?
Maternity wear garments are worn by women throughout the period of maternity. Previously, maternity wear garments were used to serve the purpose of hiding the baby bump, regardless of the fitting. In recent times, women became increasingly conscious of the fitting of the garments as well. Further, maternity wear is considered a part of fashion clothing furthermore. This issue has led to the steady growth of the maternity wear market across the world. An increasing variety of pregnant working girls could be a key issue responsible for the expansion of the maternity wear market. This factor is also fuelled by the increasing purchasing power of ladies. The high purchasing power of ladies has led them to pay a considerable amount of cash on maternity wears as well. Transition within the lifestyle of ladies in terms of dressing habits is another major issue responsible for the expansion of this market. Girls became a lot involved concerning the right fitting of their garments that include maternity garments also. In addition, celebrity influence is another issue that's driving the feminine population towards the acquisition of varied forms of maternity wear garments.
The Maternity Wear market study is being classified by Type (Tops, Bottoms, Dresses and Tunics, Nightwear and Innerwear) and major geographies with country level break-up.
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that Vendors from European and United States will contribute to the maximum growth of Global Maternity Wear market throughout the predicted period.
Firstcry (India), GAP (United States), Seraphine (United Kingdom), Arcadia Group (United States), Isabella Oliver (United Kingdom), H&M (Sweden), Pinkblush Maternity (United States), Zivame (India), Mamacouture (India), Marks & Spencer (United States), Belabumbum (United States), Boobdesign (Sweden) and Zara (Spain) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Yashram Lifestyle Brands (India), Mom Sotre (India), Hotmilk Lingerie (New Zealand), Mothercare (United Kingdom), Amoralia (United Kingdom), Tiffany Rose (United States), Bravado Designs (Canada) and House of Napius (India).
Analyst at AMA have segmented the market study of Global Maternity Wear market by Type, Application and Region.
On the basis of geography, the market of Maternity Wear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
On 13th December 2019, Mothercare Global Brand Limited (“Mothercare”), the global specialist brand for parents and young children, had announced that it has entered into binding heads of terms with Boots UK (“Boots”) for Boots to become our new exclusive franchisee of the Mothercare brand for the UK.
Influencing Market Trend
- Transition in The Lifestyle of Women in Terms of Dressing Habits
- Increasing Number of Pregnant Working Women
- High Purchasing Power of Women
- Increasing Influence from the Celebrity
- Increased Sale from The Online Channel
- High Price of The Apparel
- Maintaining the Authenticity of The Products
- Lack of Awareness in The Developing Regions
- Intense Competition in The Market
Key Target AudienceVenture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Maternity Wear, Suppliers and Distributors of Maternity Wear, Government Regulatory and Research Organizations and End-Use Industries
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