Advertising Management Platform Market Definition
The advertiser management platform manages the advertisement placing process and helps advertisers and publishers to manage the ads on any platform. It serves the variety of ads channel which includes a display, video, mobile, social and search-related ads. It is widely used in large, small-medium size enterprises around the world. The advertising activities are very important for any brand reachability and awareness among people through various channels as people are present on different platforms at different times which requires management.
The market study is broken down, by Application (Large Enterprises and SMEs) and major geographies with country level splits.
Google (United States), Facebook (United States), Sprinklr (Uited States), Adobe Inc. (United States), Celtra Inc. (United States), CPX Interactive (Digital Remedy) (United States) and TapClicks (AdStage) (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Advertising Management Platform market by Type, Application and Region.
On the basis of geography, the market of Advertising Management Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Device, the sub-segment i.e. Computer will boost the Advertising Management Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-cloud will boost the Advertising Management Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Publishers will boost the Advertising Management Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 22nd April 2020, TapClicks expands its marketing platform by acquiring AdStage. By acquiring AdStage, Hedayati said TapClicks can deepen its intelligence capabilities, giving marketers a better understanding of how their campaigns are performing across different channels. and On 20th August 2020, Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting.
On 3rd December 2019, -Sprinklr, the world’s first Unified Front Office for Modern Channels, today announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management.
- Introduction of Omnichannel Advertising Management Platform Feature
- Growing Digitalization and Presence of People Across the Various Online Channels
- The Need for Placing Advertisement on Different channel for Better Brand Reachability
- Technological Upgaradation in the Advertising Management Platform
- Rising Spendings on Enterprises for Advertising on Different Mediums will Boost the Advertising Management Platform Market
- Lack of Skilled Professional for Managing Advertising Management Platform
- Technical Problems Related to Network Connectivity
Key Target AudienceAdvertising Management Platform Providers, Advertising Management Platform Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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