Global Kombucha Market Overview:
Kombucha is type of sweetened black or green tea that is a fermented and slightly alcoholic. The name kombucha tea distinguishes kombucha culture of bacteria and yeast. It is derived from raw materials such as tea leaves, Symbiotic Colony of Bacteria and Yeast (SCOBY), sugar, and flavors. It is basically functional beverage with lots of health benefits. Kombucha helps in curing diseases related to liver, cancer, and improves digestion. Hence, many health institutes are focusing on the use of kombucha. Key players are spending heavily on R&D projects to develop healthy kombucha products. Growing incidences of chronic diseases such as cancer, diabetes, high blood pressure, & osteoporosis are driving the growth of the kombucha market. The demand for kombucha is high particularly in the United States and Europe. Increasing consumer preferences for healthy beverages and marketing campaigns for awareness regarding health benefit will fuel the market growth. According to AMA, the Global Kombucha market is expected to see growth rate of 17.77% and may see market size of USD5.13 Billion by 2024.
- Healthier alternative to aerated drinks and beverages
- low cost of production
- Increasing consumption of probiotics
- buzz of weight management foods
- kombucha tasting competition
- Usage of functional food ingredients only
- Availability of different flavors such as ginger, mango, coconut, lemon, grape, spices, berries, and tangerine
- Mergers and acquisition and strategic partnerships
- Issues related to alcoholic contain of product
- Recent innovation in energy and health drinks segments
- Increasing consumer preferences for healthy beverages
- applicability in breakfast meals, ice cream toppings, and candies
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future.
Some of the key players profiled in the report are GT Kombucha (United States), KeVita (United States), The Humm Kombucha (United States), Live Soda (United States), Red Bull (Australia), Kombucha Wonder Drink (United States), Townshend's Tea (United States), Celestial Seasonings (United States) and Kosmic Kombucha (United States). Additionally, following companies can also be profiled that are part of our coverage like HIGH COUNTRY (United States), NessAlla Kombucha (United States), Reed's (United States) and Buchi Kombucha (United States). Analyst at AdvanceMarketAnalytics see United States Vendors to retain maximum share of Global Kombucha market by 2024. Considering Market by Distribution Channels, the sub-segment i.e. Supermarkets will boost the Kombucha market. Considering Market by Form Type, the sub-segment i.e. Liquid will boost the Kombucha market.
The Food and Drug Administration (FDA) and Alcohol Tobacco Tax and Trade Bureau are the governing bodies that formulate certain regulations for the production and distribution of kombucha beverage.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Kombucha market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Kombucha market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturer, Raw material supplier, Distributors/traders/dealers, Channel partners, Industry Association, Governments and investment communities and Research organizations and associations.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.