About Kinesio Tape
Kinesio tape refers to an elastic adhesive tape which is latex-free, hypoallergenic and wearable in nature. These tapes are used by elite athletes and geriatric & pediatric patients which provides support and stability to muscles and joints without hindering the movement of the body. It is a rehabilitative tape which simplifies the body’s own natural healing process and provides extended soft tissue manipulation. The global Kinesiology tape market is growing with rising in the adoption of tapes by the healthcare profession, new innovation and increasing incidence of muscle injuries.
Attributes | Details |
---|
Study Period | 2017-2027 |
Base Year | 2021 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 4.27% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Kinesio Tape market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kinesio Taping (United States), Spidertech (Canada), Rocktape(United States), Strengthtape (United States), Nitto Denko (Japan), Mueller (United States), LP Support (United Kingdom), Towatek Korea (Japan), Atex Medical (United States), Healixon (United States) and K-active (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are TERA Medical (Belgium), DL Medical & Health (Belgium) and Medsport (United States).
Segmentation Overview
AMA Research has segmented the market of Global Kinesio Tape market by Type (Precut Strips, Serrated rolls, Single Rolls, Bulk Rolls and Others), Application (Achilles tendonitis, Plantar fasciitis, Jumpers knee (PFS), ACL/MCL issues, Rotator cuff and Groin and hamstring pulls By Sales Channels) and Region.
On the basis of geography, the market of Kinesio Tape has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2021. If we see Market by Sales Channels, the sub-segment i.e. Franchised Store will boost the Kinesio Tape market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. Hospitals will boost the Kinesio Tape market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Adoption of Kinesio Tapes By Healthcare Professionals As Well As By Athletes
- New Product Innovations and Increasing Extent of Muscle Injuries during Sports
- Advantageous For a Range Of Body Problems Varying From Headaches to Foot Problems
- Increase in Healthcare Expenditure Along With Increasing Expenditure on Sports And Other Athletic Activities
Opportunities
- Advancement in Kinesio Tapes Technology
Restraints
- Lack of Skilled Physicians That Are Capable Of Applying These Tapes
- The Manufacturing of Kinesio Tapes Requires the Acquiring Of Patent Rights
Challenges
- Implementation Of Stringent Regulatory Policies
Key Target Audience
Kinesio Tape Manufacturers, Kinesio Tape Distributors/Traders/Wholesalers, Raw Material Suppliers, Formulation Technology Providers, Industry Associations, Healthcare Tapes Manufacturers, Industry Association, Downstream Vendors, NGOs, Government, and Regional Agencies and Research Organizations and Associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.