Scope of the Study
From gaming and dating to shopping and banking, mobile apps have become a staple for most smartphone users around the world. In recent years, the number of mobile app downloads has increased, reaching 204 billion downloads per year by 2019. With so many customers downloading and engaging with apps on a daily basis, it's no surprise that brands and marketers have started leveraging them to enter the immensely profitable app industry and capitalize on the rising demand for app content. In 2019, global consumer spending on mobile apps was USD 120 billion, largely driven by spending on the two leading app stores, Google Play, and Apple App Store. To reach and ultimately benefit from mobile app users, publishers and marketers spent an average of USD 1.75 in acquisition cost per user app install in 2019. While installs and registrations were the lowest-cost engagement activities this year, the price for the acquisition of app users who made in-app purchases exceeded USD 77 for iOS and Android apps. User retention rates for mobile applications reached 32 percent worldwide in 2019, a slight decrease from the previous year. The most popular native stores are the Apple App Store and Google Play. While Google led the ranking of available apps in 2019 with over 2.57 million, the iOS App Store recorded higher consumer spending and gross app revenue this year. In terms of different app categories, gaming is the most profitable option for app publishers on leading digital marketplaces. In 2019, gaming apps accounted for 95 percent of global app sales for the top percent of app publishers and were the largest source of income for the Apple App Store and Google Play. On a global scale, the mobile game market had sales of over USD 64.4 billion in 2019, making it an extremely attractive platform for monetization. Fate / Grand Order, Candy Crush Saga, and Pokémon GO, some of the most hyped gaming apps in the past few years, saw double-digit sales across iOS and Android devices in 2019, with the Nintendo's fan-favorite primarily making profits in-app purchases. With both mobile app downloading and app sales expected to increase in the years to come, brands and marketers will continue to benefit from the huge monetization potential of mobile apps. However, they also have special challenges in their pursuit of profit, such as ensuring a positive app experience for their users, regardless of potentially intrusive advertising content.
The market study is being classified by Type (Free with Ads, Paywalls (Subscription or Download), Sponsorship and Other), by Application (Game, Shopping, Travel, Working and Other) and major geographies with country level break-up.
Apple (United States), Tencent (China), 360 (United States), Google Corporation (United States), Xiaomi (China), Baidu (China), Wandoujia (China), HiMarket (Brazil), 91 Mobile Assistant (India), Anzhi Market (China), Wangyi (China) and Domob (Beijing) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are SNS (Moscow), Tapjoy (United States) and Opera (Norway).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Chinese Players will contribute to the maximum growth of Global APP Store Monetization market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global APP Store Monetization market by Type, Application and Region.
On the basis of geography, the market of APP Store Monetization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increase Usage of Apple Phones in Developing Regions
- Adoption of Apple Applications for Free of Cost is Also Creating Market to Grow
- Rising Trend of Operating Social Media Through Apple Phones
- Adapting the Culture of Android Phones into Apple Phones Regarding Application is Also Trending the Market
- Lack of Knowledge About Apple Store Monetisation in Developing Countries
- Limitations On Number of Submissions Per Day
- People Switching From Android Phones to Apple Phones is One of the Opportunities in Upcoming Years
- Adoption of User Engagement in Content as it is Relevant and/or Valuable Which Will Increase the Opportunity of the Market
- Decreased Engagement and Affinity for an App Due to Ads.
- Concerns Regarding the Consumer Preferences For Application to be Free
Key Target AudienceProviders of APP Store Monetization, End-Users, Potential Investors, Market Research Firms and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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