Global Value Added Services (VAS) Market Overview:
Value-Added Services (VAS) refer to the non-core business services offered in the telecommunications sector. All services except standard and voice calls and fax communications are measured as VAS. The VAS services are offered by mobile network providers or by third-party VAS vendors. VAS is widely used in any service industry, for services available at little or no cost, to promote their primary business. The rapidly increasing digital media consumption and the rising number of smartphones using high-speed internet services will create new opportunities for market growth in upcoming years. According to AMA, the Global Value Added Services (VAS) market is expected to see growth rate of 10.29%
- Demand Of Connectivity And Portability
- Rising Number Of Third-party VAS Vendors
- Demand For Continuous Financial Information Updating
- Trend Shift From Voice To Data Services
- Cost Associated With Value Added Services (VAS)
- Adoption Of Several Mobile Applications
- Rapidly Increasing Internet Users
- Increasing Penetration OF 3G/4G/5G Services
- Security And Privacy Concerns
The market is fragmented by numerous key players who have the bargaining power high in this market. The intensity of rivalry appears to be moderate in this market as competitors are numerous and the VAS services are undifferentiated.
Some of the key players profiled in the report are America Movil (United States), Apple (United States), At&T (United States), Canvasm Technologies (India), EE (United Kingdom), Etisalat (United Arab Emirates), Gemalto (France), Google (United States), Huawei (Japan), Intersec (United Arab Emirates), Jinny Software (United States), Mahindra Comviva (India), Ntt Docomo Inc.(Japan), OnMobile Global Limited (United States), Opencode Systems (Bulgaria), Spice Vas Africa (Ghana), Sprint Nextel (United States), Tapjoy (United States), Vormetric (United States) and One97 Communication (India). Additionally, following companies can also be profiled that are part of our coverage like CALLUP (Israel), China Mobile (China), Vodafone (United Kingdom), Telkom SA SOC Limited (South Africa), Virgin Mobile (United Kingdom) and Blue Label Telecoms (South Africa). Analyst at AMA Research see United States and European Players to retain maximum share of Global Value Added Services (VAS) market by 2025. Considering Market by , the sub-segment i.e. will boost the Value Added Services (VAS) market.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Value Added Services (VAS) market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Value Added Services (VAS) market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Value Added Services (VAS) Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.