What is Personalized Nutrition Market Scope?
The functional food and nutraceutical market observed significant growth in the past few years. Personalized nutrition uses information on individual characteristics to develop targeted nutritional advice, products, or services to assist people to achieve a lasting dietary change in behavior that is beneficial for health. Advancements in metabolic profiling technologies have enabled the investigation of nutrition requirements of an individual which subsequently drives the development of personalized programs. Furthermore, incorporation of a patient’s nutritional background with the available scientific literature as well as genomic data aids in the advancement of the personalized approach for the retail of products that promote health and wellness.
The Personalized Nutrition market study is being classified by Type (Active measurement and Standard measurement), by Application (Standard supplements and Disease-based) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Personalized Nutrition market throughout the predicted period.
BASF SE (Germany), DSM (Netherlands), Herbalife Nutrition Ltd. (United States), Amway (United States), Care/Of (United States), Habit food personalized, LLC (United States), Persona (United States), DNAfit (United Kingdom), Wellness Coaches (United States) and Atlas Biomed Group Limited (United Kingdom) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Sanger Genomics Pvt Ltd. (India), DayTwo (Israel), Mindbodygreen (United States), BiogeniQ (Canada), Helix (United States), Bactolac Pharmaceutical, Inc. (United States), Balchem Corporation (United States), Zipongo (United States), DNAlysis (South Africa), Segterra (United States), Metagenics, Inc (United States), Baze (United States), GX Sciences, Inc. (United States) and Nutrigenomix (Canada).
Analyst at AMA have segmented the market study of Global Personalized Nutrition market by Type, Application and Region.
On the basis of geography, the market of Personalized Nutrition has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
On 19th March 2018, Newtrition®, BASF’s human nutrition brand, will introduce a wide variety of nutritional solutions to reduce the risk factors in chronic diseases, at Food Ingredients China (FIC) from March 22 – 24, 2018. For the first time, a personalized assessment of selected health biomarkers through point-of-care testing devices and dried blood spot kits will be provided at the BASF booth in the Personalized Nutrition area.
Influencing Market Trend
- Shift in consumer preferences due to rising health awareness
- The growing trend of digital healthcare
- The aging population to drive the market growth
- Increasing innovations and advancements in technologies
- Collaborations and strategic partnerships present growth opportunities for personalized nutrition
- The high cost of dietary supplements and nutrition plans
- Presence of regulations in the personalized nutrition market
Key Target AudienceGovernment research institutes, Academic institutes and universities, Venture capitalists, Government regularity bodies, Private research organization and Others
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