What is Fortified Rice?
Fortification is the practice of deliberately increasing the content of essential micronutrients like vitamins and minerals in food to improve its nutritional quality and provide a public health benefit with minimal risk to health. Malnutrition is the single largest contributor to disease globally, approximately one-third of the global population suffers from micronutrient deficiencies. Governments of various countries are looking to address this problem by food fortification. However, rice is the most widely-consumed food as a staple in daily diets, it is a promising vehicle for fortification to fill the nutrient gap of populations worldwide.
The market study is broken down and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Wilmar International (Singapore), KRBL Limited (India), DSM (Netherlands), LT Foods (India), Estraco Kft. (Hungary), Cargill (United States), General Mills (United States), REI Agro Ltd. (India), The Rice 'n Spice Intl Ltd (United Kingdom), East End Foods (United Kingdom), Buhler (Switzerland) and Uncle Ben's (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Fortified Rice market by Type, Application and Region.
On the basis of geography, the market of Fortified Rice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Micronutrient, the sub-segment i.e. Vitamins will boost the Fortified Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology, the sub-segment i.e. Dusting will boost the Fortified Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Fortified Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-user, the sub-segment i.e. Commercial will boost the Fortified Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In July 2021, LT Foods launched TVC campaign for its new fortified rice brand Daawat Sehat to market the product in India. It highlights the nutritional benefits and how it builds immunity to keep the family healthy. The launch of the TVC campaign will tap a larger audience and further strengthen and increase awareness of Daawat Sehat, the fortified rice.
Market Trend
- Advancements in Fortification Technology to Add High-quality Micronutrients
Market Drivers
- Increased Demand of Fortification of Rice to Fill the Nutrient Gap of Populations
- Loss of Vitamins and Minerals Due to Rice Milling
Opportunities
- High Consumption of Rice As a Staple Food By Half of the Global Population
Restraints
- High Cost of Technological Process Can Restraint the Market
Challenges
- Lack of National Regulations on Food Fortification and Private-Public Partnership
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Fortified Rice Manufacturers, Suppliers and Distributors of Fortified Rice, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.