A cloudy drink produced by fermentation ginger root/ginger syrup, sugar, and yeasts which can be alcoholic as well as non-alcoholic is known as ginger beer. Ginger beer can be organic as well as inorganic. The organic ginger beer is produced from natural sweeteners, additives as well as naturally produced ginger roots. Moreover, inorganic beer contains artificial additives or chemical preservatives. The inorganic ginger beer is manufactured with the help of artificial fermenting chemicals instead natural fermentation.
The research analyst at AMA estimates Ginger Beer market to grow at a compounded annual growth rate of 6.62%
- Wide acceptance to western culture
- High preference of alternate to beer and chilled beverages
- Consumers are shifting from high-calorie beverages to the drinks which are less sweet and lighter in both taste and appearance
- Increasing concerns related to the added sugars and artificial ingredients
- Presence of sodas and soft drinks lead to calcium depletion in the body
Various flavours available in the Ginger beer expanding the market
Vendors Covered in the Study are:
Affinity Beverages, LLC (United States), Maine Root Handcrafted Beverages (United States), Fever-Tree (United Kingdom), Q Mixers (United States), Goslings Rum Ltd (United States), Spindrift (United States), Bundaberg Brewed Drinks (Australia), Reeds, Inc (United States), Crabbies International (Scotland) and C-B Beverage Corp (United States)
The Global Ginger Beer market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
Reed's, Inc. company acquired companies like Sonoma Cider Mill, Inc. and Virgils Root Beer and Gosling’s Rum Ltd acquired two company, they are Gosling's Export (Bermuda) Ltd and Bermuda Duty Free Ltd
List of players that can be included in the study on immediate basis are Schweppes (Netherlands) and Propeller (Canada).