Global Light Beer Market Overview:
Light beer is a low-calorie, light-bodied beer. It's brewed in the same method as any other beer. It has no specific styles. It is highly sales at a high margin in North America and Europe regions because of increasing health concerns and growing demand for non-alcoholic beverages. Some of the players profiled in the study are Anheuser-Busch (United States), Heineken (Netherlands), Carlsberg (Denmark), Asahi Breweries (Japan), Suntory Beer (Japan), Erdinger Weibbrau (Germany), Krombacher Brauerei (Germany), Weihenstephan (Germany), Aujan Industries (United Arab Emirates) and Kirin (China).
On the basis of geography, the market of Light Beer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Category, the sub-segment i.e. Popular-Priced will boost the Light Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online Sales Channels will boost the Light Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Glass will boost the Light Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increasing Consumption of Drink with Low Alcohol
- Rise in Popularity Among the Younger Populations
- Growing Number of Female Drinkers in Developed Regions
- Technological Advancements in Brewing Manufacturing
- Development in Packaging Technique
- High Prices Associated with the Light Beer
- Increase in Urbanization Across the Globe
- Stringent Government Regulations
- The Rise in Occurance of Individual Brewery Installations
The companies are exploring the market in new regions by adopting mergers & acquisitions, expansions, investments, new solution launches, and collaborations as their strategies. Key players are exploring new areas through expansions and acquisitions across the world to avail of competitive advantage through combined synergies.
Target Audience:Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Light Beer Manufacturers, Suppliers and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study To define, describe, and forecast the Global Light Beer market on the basis of product [Limit Fermentation and Dealcoholization Method] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Light Beer market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Light Beer industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Amstel Light (United States) and Dogfish Head Slightly Mighty (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Light Beer market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.