Global Business to Business Media Market Overview:
Business to business (B2B) media is a model of business in which companies brand or sell their products to other companies. Unlike B2C (business to customer), the key target audience in B2B is other businesses of similar kinds and they purchase the products on the basis of price and profit margin. An effective branding strategy is required to excel in such business model and key players heavily rely on social media for advertising.
- Increasing Usage of Social Media Marketing Worldwide
- Top Players are Targeting Smaller Audience
- Increasing Investments in Data Analytics
- High Initial Investment in B2B Media
- Surging Number of Merger & Acquisition in Developing Economies
- The Biggest Challenge B2B Media Face in Regards to Lead Generation
The global B2B media market is highly competitive because of the presence of many large established players along with regional and emerging players. Intense competition prevails in the market where vendors compete on the basis of product portfolio, pricing, communication modes, policies, offers, and brands.
Some of the key players profiled in the report are Bloomberg (United States), IBM (United States), Oracle (United States), SAP (Germany), 3M (United States), Archer Daniels Midland (United States), Broad Vision (United States), Experian data quality (United Kingdom), Facebook (United States), Google (United States), Insite software (United States), Intershop (Germany) and Microsoft (United States). Additionally, following companies can also be profiled that are part of our coverage like Netsuite (United States), Thomson Reuters (Canada) and Wolters Kluwer (Netherlands). Analyst at AdvanceMarketAnalytics see United States Players to retain maximum share of Global Business to Business Media market by 2024. Considering Market by Organisation Size, the sub-segment i.e. Small & Medium Enterprises will boost the Business to Business Media market.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Business to Business Media market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Business to Business Media market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.