Global Live E-commerce

Live E-commerce Comprehensive Study by Type (Domestic E-commerce, Transboundary E-commerce), Application (Clothes, Cosmetics, Daily Necessities, Consumer Electronics, Food & Beverages), Sales Channel (Business-to-consumers (B2C), Business-to-business (B2B)) Players and Region - Global Market Outlook to 2030

Live E-commerce Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 11.28%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Live E-commerce
Due to the outburst of covid19, consumers from worldwide are encouraged to stay at home, their digital viewing and buying habits have completely changed, possibly forever. This is encouraging Live e-commerce in several businesses to create digital content in ways they would have never considered before. While brands may initially feel vulnerable exposing themselves to a live audience, where they're less in control and anything can go wrong, this same aspect of life is what makes it feel more real and natural to users, and can also work in retailers' favor. Moreover, Live e-commerce also offers the benefits such as to fill the social aspect that's missing in regular online shopping to help bring the experience to life and increase interaction between the customer and seller.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)
CAGR11.28%


The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that Global Manufacturers will contribute the maximum growth to Global Live E-commerce market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Alibaba (China), Amazon (United States), Byte Dance (China), Tencent(China), Inly Media Co., Ltd. (China), Livby(United States), Mogu Inc. (China), Rocket Internet (Germany), Sea Group (Singapore) and Shoclef(United States) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are Shop shops(United States), Gravy Live(United States) and Wayfair Inc. (United States).

Segmentation Overview
AMA Research has segmented the market of Global Live E-commerce market by Type (Domestic E-commerce and Transboundary E-commerce), Application (Clothes, Cosmetics, Daily Necessities, Consumer Electronics and Food & Beverages) and Region.



On the basis of geography, the market of Live E-commerce has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Business-to-consumers (B2C) will boost the Live E-commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable

Market Growth Drivers:
The increase in B2C sales is particularly evident, Increasing the use of the internet and mobile data services and Demand for Live E-commerce has increased dramatically

Challenges:
Lack of awareness regarding Live E-commerce

Restraints:
Lack of skilled professionals

Opportunities:
The rapid growth of live e-commerce in developing countries such as China

Market Leaders and their expansionary development strategies
In January 2024, The Souled Store, an online brand for officially licensed merchandise, announced its partnership with Simpl, a checkout network, to strengthen its e-commerce platform in order to provide an enhanced e-commerce experience as millions of customers make direct-to-customer (D2C) platforms their primary fashion retail channel, this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App and Website) through Simpl’s 1-Tap Checkout.
In December 2023, Open Network for Digital Commerce (ONDC) on announced two separate partnerships with Google and Meta, to expand its outreach to small businesses through Google Maps and WhatsApp. This, in turn, will help the service scale up its net transactions per month among consumers and large enterprises alike.


Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Live E-commerce Providers, Government Regulatory and Research Organizations and End-Use Industry

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Domestic E-commerce
  • Transboundary E-commerce
By Application
  • Clothes
  • Cosmetics
  • Daily Necessities
  • Consumer Electronics
  • Food & Beverages
By Sales Channel
  • Business-to-consumers (B2C)
  • Business-to-business (B2B)

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. The increase in B2C sales is particularly evident
      • 3.2.2. Increasing the use of the internet and mobile data services
      • 3.2.3. Demand for Live E-commerce has increased dramatically
    • 3.3. Market Challenges
      • 3.3.1. Lack of awareness regarding Live E-commerce
    • 3.4. Market Trends
      • 3.4.1. Increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Live E-commerce, by Type, Application, Sales Channel and Region (value and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Live E-commerce (Value)
      • 5.2.1. Global Live E-commerce by: Type (Value)
        • 5.2.1.1. Domestic E-commerce
        • 5.2.1.2. Transboundary E-commerce
      • 5.2.2. Global Live E-commerce by: Application (Value)
        • 5.2.2.1. Clothes
        • 5.2.2.2. Cosmetics
        • 5.2.2.3. Daily Necessities
        • 5.2.2.4. Consumer Electronics
        • 5.2.2.5. Food & Beverages
      • 5.2.3. Global Live E-commerce by: Sales Channel (Value)
        • 5.2.3.1. Business-to-consumers (B2C)
        • 5.2.3.2. Business-to-business (B2B)
      • 5.2.4. Global Live E-commerce Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Live E-commerce (Price)
      • 5.3.1. Global Live E-commerce by: Type (Price)
  • 6. Live E-commerce: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Alibaba (China)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Amazon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Byte Dance (China)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Tencent(China)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Inly Media Co., Ltd. (China)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Livby(United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Mogu Inc. (China)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Rocket Internet (Germany)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Sea Group (Singapore)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Shoclef(United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Live E-commerce Sale, by Type, Application, Sales Channel and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Live E-commerce (Value)
      • 7.2.1. Global Live E-commerce by: Type (Value)
        • 7.2.1.1. Domestic E-commerce
        • 7.2.1.2. Transboundary E-commerce
      • 7.2.2. Global Live E-commerce by: Application (Value)
        • 7.2.2.1. Clothes
        • 7.2.2.2. Cosmetics
        • 7.2.2.3. Daily Necessities
        • 7.2.2.4. Consumer Electronics
        • 7.2.2.5. Food & Beverages
      • 7.2.3. Global Live E-commerce by: Sales Channel (Value)
        • 7.2.3.1. Business-to-consumers (B2C)
        • 7.2.3.2. Business-to-business (B2B)
      • 7.2.4. Global Live E-commerce Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Live E-commerce (Price)
      • 7.3.1. Global Live E-commerce by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Live E-commerce: by Type(USD Million)
  • Table 2. Live E-commerce Domestic E-commerce , by Region USD Million (2018-2023)
  • Table 3. Live E-commerce Transboundary E-commerce , by Region USD Million (2018-2023)
  • Table 4. Live E-commerce: by Application(USD Million)
  • Table 5. Live E-commerce Clothes , by Region USD Million (2018-2023)
  • Table 6. Live E-commerce Cosmetics , by Region USD Million (2018-2023)
  • Table 7. Live E-commerce Daily Necessities , by Region USD Million (2018-2023)
  • Table 8. Live E-commerce Consumer Electronics , by Region USD Million (2018-2023)
  • Table 9. Live E-commerce Food & Beverages , by Region USD Million (2018-2023)
  • Table 10. Live E-commerce: by Sales Channel(USD Million)
  • Table 11. Live E-commerce Business-to-consumers (B2C) , by Region USD Million (2018-2023)
  • Table 12. Live E-commerce Business-to-business (B2B) , by Region USD Million (2018-2023)
  • Table 13. South America Live E-commerce, by Country USD Million (2018-2023)
  • Table 14. South America Live E-commerce, by Type USD Million (2018-2023)
  • Table 15. South America Live E-commerce, by Application USD Million (2018-2023)
  • Table 16. South America Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 17. Brazil Live E-commerce, by Type USD Million (2018-2023)
  • Table 18. Brazil Live E-commerce, by Application USD Million (2018-2023)
  • Table 19. Brazil Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 20. Argentina Live E-commerce, by Type USD Million (2018-2023)
  • Table 21. Argentina Live E-commerce, by Application USD Million (2018-2023)
  • Table 22. Argentina Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 23. Rest of South America Live E-commerce, by Type USD Million (2018-2023)
  • Table 24. Rest of South America Live E-commerce, by Application USD Million (2018-2023)
  • Table 25. Rest of South America Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 26. Asia Pacific Live E-commerce, by Country USD Million (2018-2023)
  • Table 27. Asia Pacific Live E-commerce, by Type USD Million (2018-2023)
  • Table 28. Asia Pacific Live E-commerce, by Application USD Million (2018-2023)
  • Table 29. Asia Pacific Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 30. China Live E-commerce, by Type USD Million (2018-2023)
  • Table 31. China Live E-commerce, by Application USD Million (2018-2023)
  • Table 32. China Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 33. Japan Live E-commerce, by Type USD Million (2018-2023)
  • Table 34. Japan Live E-commerce, by Application USD Million (2018-2023)
  • Table 35. Japan Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 36. India Live E-commerce, by Type USD Million (2018-2023)
  • Table 37. India Live E-commerce, by Application USD Million (2018-2023)
  • Table 38. India Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 39. South Korea Live E-commerce, by Type USD Million (2018-2023)
  • Table 40. South Korea Live E-commerce, by Application USD Million (2018-2023)
  • Table 41. South Korea Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 42. Taiwan Live E-commerce, by Type USD Million (2018-2023)
  • Table 43. Taiwan Live E-commerce, by Application USD Million (2018-2023)
  • Table 44. Taiwan Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 45. Australia Live E-commerce, by Type USD Million (2018-2023)
  • Table 46. Australia Live E-commerce, by Application USD Million (2018-2023)
  • Table 47. Australia Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 48. Rest of Asia-Pacific Live E-commerce, by Type USD Million (2018-2023)
  • Table 49. Rest of Asia-Pacific Live E-commerce, by Application USD Million (2018-2023)
  • Table 50. Rest of Asia-Pacific Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 51. Europe Live E-commerce, by Country USD Million (2018-2023)
  • Table 52. Europe Live E-commerce, by Type USD Million (2018-2023)
  • Table 53. Europe Live E-commerce, by Application USD Million (2018-2023)
  • Table 54. Europe Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 55. Germany Live E-commerce, by Type USD Million (2018-2023)
  • Table 56. Germany Live E-commerce, by Application USD Million (2018-2023)
  • Table 57. Germany Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 58. France Live E-commerce, by Type USD Million (2018-2023)
  • Table 59. France Live E-commerce, by Application USD Million (2018-2023)
  • Table 60. France Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 61. Italy Live E-commerce, by Type USD Million (2018-2023)
  • Table 62. Italy Live E-commerce, by Application USD Million (2018-2023)
  • Table 63. Italy Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 64. United Kingdom Live E-commerce, by Type USD Million (2018-2023)
  • Table 65. United Kingdom Live E-commerce, by Application USD Million (2018-2023)
  • Table 66. United Kingdom Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 67. Netherlands Live E-commerce, by Type USD Million (2018-2023)
  • Table 68. Netherlands Live E-commerce, by Application USD Million (2018-2023)
  • Table 69. Netherlands Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 70. Rest of Europe Live E-commerce, by Type USD Million (2018-2023)
  • Table 71. Rest of Europe Live E-commerce, by Application USD Million (2018-2023)
  • Table 72. Rest of Europe Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 73. MEA Live E-commerce, by Country USD Million (2018-2023)
  • Table 74. MEA Live E-commerce, by Type USD Million (2018-2023)
  • Table 75. MEA Live E-commerce, by Application USD Million (2018-2023)
  • Table 76. MEA Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 77. Middle East Live E-commerce, by Type USD Million (2018-2023)
  • Table 78. Middle East Live E-commerce, by Application USD Million (2018-2023)
  • Table 79. Middle East Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 80. Africa Live E-commerce, by Type USD Million (2018-2023)
  • Table 81. Africa Live E-commerce, by Application USD Million (2018-2023)
  • Table 82. Africa Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 83. North America Live E-commerce, by Country USD Million (2018-2023)
  • Table 84. North America Live E-commerce, by Type USD Million (2018-2023)
  • Table 85. North America Live E-commerce, by Application USD Million (2018-2023)
  • Table 86. North America Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 87. United States Live E-commerce, by Type USD Million (2018-2023)
  • Table 88. United States Live E-commerce, by Application USD Million (2018-2023)
  • Table 89. United States Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 90. Canada Live E-commerce, by Type USD Million (2018-2023)
  • Table 91. Canada Live E-commerce, by Application USD Million (2018-2023)
  • Table 92. Canada Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 93. Mexico Live E-commerce, by Type USD Million (2018-2023)
  • Table 94. Mexico Live E-commerce, by Application USD Million (2018-2023)
  • Table 95. Mexico Live E-commerce, by Sales Channel USD Million (2018-2023)
  • Table 96. Live E-commerce: by Type(USD/Units)
  • Table 97. Company Basic Information, Sales Area and Its Competitors
  • Table 98. Company Basic Information, Sales Area and Its Competitors
  • Table 99. Company Basic Information, Sales Area and Its Competitors
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Live E-commerce: by Type(USD Million)
  • Table 108. Live E-commerce Domestic E-commerce , by Region USD Million (2025-2030)
  • Table 109. Live E-commerce Transboundary E-commerce , by Region USD Million (2025-2030)
  • Table 110. Live E-commerce: by Application(USD Million)
  • Table 111. Live E-commerce Clothes , by Region USD Million (2025-2030)
  • Table 112. Live E-commerce Cosmetics , by Region USD Million (2025-2030)
  • Table 113. Live E-commerce Daily Necessities , by Region USD Million (2025-2030)
  • Table 114. Live E-commerce Consumer Electronics , by Region USD Million (2025-2030)
  • Table 115. Live E-commerce Food & Beverages , by Region USD Million (2025-2030)
  • Table 116. Live E-commerce: by Sales Channel(USD Million)
  • Table 117. Live E-commerce Business-to-consumers (B2C) , by Region USD Million (2025-2030)
  • Table 118. Live E-commerce Business-to-business (B2B) , by Region USD Million (2025-2030)
  • Table 119. South America Live E-commerce, by Country USD Million (2025-2030)
  • Table 120. South America Live E-commerce, by Type USD Million (2025-2030)
  • Table 121. South America Live E-commerce, by Application USD Million (2025-2030)
  • Table 122. South America Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 123. Brazil Live E-commerce, by Type USD Million (2025-2030)
  • Table 124. Brazil Live E-commerce, by Application USD Million (2025-2030)
  • Table 125. Brazil Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 126. Argentina Live E-commerce, by Type USD Million (2025-2030)
  • Table 127. Argentina Live E-commerce, by Application USD Million (2025-2030)
  • Table 128. Argentina Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 129. Rest of South America Live E-commerce, by Type USD Million (2025-2030)
  • Table 130. Rest of South America Live E-commerce, by Application USD Million (2025-2030)
  • Table 131. Rest of South America Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 132. Asia Pacific Live E-commerce, by Country USD Million (2025-2030)
  • Table 133. Asia Pacific Live E-commerce, by Type USD Million (2025-2030)
  • Table 134. Asia Pacific Live E-commerce, by Application USD Million (2025-2030)
  • Table 135. Asia Pacific Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 136. China Live E-commerce, by Type USD Million (2025-2030)
  • Table 137. China Live E-commerce, by Application USD Million (2025-2030)
  • Table 138. China Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 139. Japan Live E-commerce, by Type USD Million (2025-2030)
  • Table 140. Japan Live E-commerce, by Application USD Million (2025-2030)
  • Table 141. Japan Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 142. India Live E-commerce, by Type USD Million (2025-2030)
  • Table 143. India Live E-commerce, by Application USD Million (2025-2030)
  • Table 144. India Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 145. South Korea Live E-commerce, by Type USD Million (2025-2030)
  • Table 146. South Korea Live E-commerce, by Application USD Million (2025-2030)
  • Table 147. South Korea Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 148. Taiwan Live E-commerce, by Type USD Million (2025-2030)
  • Table 149. Taiwan Live E-commerce, by Application USD Million (2025-2030)
  • Table 150. Taiwan Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 151. Australia Live E-commerce, by Type USD Million (2025-2030)
  • Table 152. Australia Live E-commerce, by Application USD Million (2025-2030)
  • Table 153. Australia Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 154. Rest of Asia-Pacific Live E-commerce, by Type USD Million (2025-2030)
  • Table 155. Rest of Asia-Pacific Live E-commerce, by Application USD Million (2025-2030)
  • Table 156. Rest of Asia-Pacific Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 157. Europe Live E-commerce, by Country USD Million (2025-2030)
  • Table 158. Europe Live E-commerce, by Type USD Million (2025-2030)
  • Table 159. Europe Live E-commerce, by Application USD Million (2025-2030)
  • Table 160. Europe Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 161. Germany Live E-commerce, by Type USD Million (2025-2030)
  • Table 162. Germany Live E-commerce, by Application USD Million (2025-2030)
  • Table 163. Germany Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 164. France Live E-commerce, by Type USD Million (2025-2030)
  • Table 165. France Live E-commerce, by Application USD Million (2025-2030)
  • Table 166. France Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 167. Italy Live E-commerce, by Type USD Million (2025-2030)
  • Table 168. Italy Live E-commerce, by Application USD Million (2025-2030)
  • Table 169. Italy Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 170. United Kingdom Live E-commerce, by Type USD Million (2025-2030)
  • Table 171. United Kingdom Live E-commerce, by Application USD Million (2025-2030)
  • Table 172. United Kingdom Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 173. Netherlands Live E-commerce, by Type USD Million (2025-2030)
  • Table 174. Netherlands Live E-commerce, by Application USD Million (2025-2030)
  • Table 175. Netherlands Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 176. Rest of Europe Live E-commerce, by Type USD Million (2025-2030)
  • Table 177. Rest of Europe Live E-commerce, by Application USD Million (2025-2030)
  • Table 178. Rest of Europe Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 179. MEA Live E-commerce, by Country USD Million (2025-2030)
  • Table 180. MEA Live E-commerce, by Type USD Million (2025-2030)
  • Table 181. MEA Live E-commerce, by Application USD Million (2025-2030)
  • Table 182. MEA Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 183. Middle East Live E-commerce, by Type USD Million (2025-2030)
  • Table 184. Middle East Live E-commerce, by Application USD Million (2025-2030)
  • Table 185. Middle East Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 186. Africa Live E-commerce, by Type USD Million (2025-2030)
  • Table 187. Africa Live E-commerce, by Application USD Million (2025-2030)
  • Table 188. Africa Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 189. North America Live E-commerce, by Country USD Million (2025-2030)
  • Table 190. North America Live E-commerce, by Type USD Million (2025-2030)
  • Table 191. North America Live E-commerce, by Application USD Million (2025-2030)
  • Table 192. North America Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 193. United States Live E-commerce, by Type USD Million (2025-2030)
  • Table 194. United States Live E-commerce, by Application USD Million (2025-2030)
  • Table 195. United States Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 196. Canada Live E-commerce, by Type USD Million (2025-2030)
  • Table 197. Canada Live E-commerce, by Application USD Million (2025-2030)
  • Table 198. Canada Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 199. Mexico Live E-commerce, by Type USD Million (2025-2030)
  • Table 200. Mexico Live E-commerce, by Application USD Million (2025-2030)
  • Table 201. Mexico Live E-commerce, by Sales Channel USD Million (2025-2030)
  • Table 202. Live E-commerce: by Type(USD/Units)
  • Table 203. Research Programs/Design for This Report
  • Table 204. Key Data Information from Secondary Sources
  • Table 205. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Live E-commerce: by Type USD Million (2018-2023)
  • Figure 5. Global Live E-commerce: by Application USD Million (2018-2023)
  • Figure 6. Global Live E-commerce: by Sales Channel USD Million (2018-2023)
  • Figure 7. South America Live E-commerce Share (%), by Country
  • Figure 8. Asia Pacific Live E-commerce Share (%), by Country
  • Figure 9. Europe Live E-commerce Share (%), by Country
  • Figure 10. MEA Live E-commerce Share (%), by Country
  • Figure 11. North America Live E-commerce Share (%), by Country
  • Figure 12. Global Live E-commerce: by Type USD/Units (2018-2023)
  • Figure 13. Global Live E-commerce share by Players 2023 (%)
  • Figure 14. Global Live E-commerce share by Players (Top 3) 2023(%)
  • Figure 15. Global Live E-commerce share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Alibaba (China) Revenue, Net Income and Gross profit
  • Figure 18. Alibaba (China) Revenue: by Geography 2023
  • Figure 19. Amazon (United States) Revenue, Net Income and Gross profit
  • Figure 20. Amazon (United States) Revenue: by Geography 2023
  • Figure 21. Byte Dance (China) Revenue, Net Income and Gross profit
  • Figure 22. Byte Dance (China) Revenue: by Geography 2023
  • Figure 23. Tencent(China) Revenue, Net Income and Gross profit
  • Figure 24. Tencent(China) Revenue: by Geography 2023
  • Figure 25. Inly Media Co., Ltd. (China) Revenue, Net Income and Gross profit
  • Figure 26. Inly Media Co., Ltd. (China) Revenue: by Geography 2023
  • Figure 27. Livby(United States) Revenue, Net Income and Gross profit
  • Figure 28. Livby(United States) Revenue: by Geography 2023
  • Figure 29. Mogu Inc. (China) Revenue, Net Income and Gross profit
  • Figure 30. Mogu Inc. (China) Revenue: by Geography 2023
  • Figure 31. Rocket Internet (Germany) Revenue, Net Income and Gross profit
  • Figure 32. Rocket Internet (Germany) Revenue: by Geography 2023
  • Figure 33. Sea Group (Singapore) Revenue, Net Income and Gross profit
  • Figure 34. Sea Group (Singapore) Revenue: by Geography 2023
  • Figure 35. Shoclef(United States) Revenue, Net Income and Gross profit
  • Figure 36. Shoclef(United States) Revenue: by Geography 2023
  • Figure 37. Global Live E-commerce: by Type USD Million (2025-2030)
  • Figure 38. Global Live E-commerce: by Application USD Million (2025-2030)
  • Figure 39. Global Live E-commerce: by Sales Channel USD Million (2025-2030)
  • Figure 40. South America Live E-commerce Share (%), by Country
  • Figure 41. Asia Pacific Live E-commerce Share (%), by Country
  • Figure 42. Europe Live E-commerce Share (%), by Country
  • Figure 43. MEA Live E-commerce Share (%), by Country
  • Figure 44. North America Live E-commerce Share (%), by Country
  • Figure 45. Global Live E-commerce: by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • Alibaba (China)
  • Amazon (United States)
  • Byte Dance (China)
  • Tencent(China)
  • Inly Media Co., Ltd. (China)
  • Livby(United States)
  • Mogu Inc. (China)
  • Rocket Internet (Germany)
  • Sea Group (Singapore)
  • Shoclef(United States)
Additional players considered in the study are as follows:
Shop shops(United States) , Gravy Live(United States) , Wayfair Inc. (United States)
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Key Highlights of Report


Apr 2024 219 Pages 63 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Live E-commerce Quantitative research analysis
Global Live E-commerce Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Alibaba (China), Amazon (United States), Byte Dance (China), Tencent(China), Inly Media Co., Ltd. (China), Livby(United States), Mogu Inc. (China), Rocket Internet (Germany), Sea Group (Singapore) and Shoclef(United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable" is seen as one of major influencing trends for Live E-commerce Market during projected period 2023-2030.
The Live E-commerce market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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