What is Live E-commerce Market?
Due to the outburst of covid19, consumers from worldwide are encouraged to stay at home, their digital viewing and buying habits have completely changed, possibly forever. This is encouraging Live e-commerce in several businesses to create digital content in ways they would have never considered before. While brands may initially feel vulnerable exposing themselves to a live audience, where they're less in control and anything can go wrong, this same aspect of life is what makes it feel more real and natural to users, and can also work in retailers' favor. Moreover, Live e-commerce also offers the benefits such as to fill the social aspect that's missing in regular online shopping to help bring the experience to life and increase interaction between the customer and seller.
The market study is being classified by Type (Domestic E-commerce and Transboundary E-commerce), by Application (Clothes, Cosmetics, Daily Necessities, Consumer Electronics and Food & Beverages) and major geographies with country level break-up.
Alibaba (China), Amazon (United States), Byte Dance (China), Tencent(China), Inly Media Co., Ltd. (China), Livby(United States), Mogu Inc. (China), Rocket Internet (Germany), Sea Group (Singapore) and Shoclef(United States) are some of the key players profiled in the study. Additionally, the Manufacturers which are also part of the research are Shop shops(United States), Gravy Live(United States) and Wayfair Inc. (United States).
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States & China Manufacturers will contribute to the maximum growth of Global Live E-commerce market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Live E-commerce market by Type, Application and Region.
On the basis of geography, the market of Live E-commerce has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The increase in B2C sales is particularly evident
- Increasing the use of the internet and mobile data services
- Demand for Live E-commerce has increased dramatically
Market Trend
- Increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable
Restraints
- Lack of skilled professionals
Opportunities
- The rapid growth of live e-commerce in developing countries such as China
Challenges
- Lack of awareness regarding Live E-commerce
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Live E-commerce Providers, Government Regulatory and Research Organizations and End-Use Industry
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