What is Deodorant and Antiperspirant Market Scope?
Deodorant is a substance that is applied to the parts of the body to prevent body odor, which is mainly caused by the bacterial breakdown of sweat in important parts of the body such as the armpits, feet, and other areas of the body. Antiperspirants are considered a sub-category of deodorants. Deodorants and antiperspirants contain ingredients that can safely and effectively control sweat and body odor from parts of the body. Antiperspirants not only affect the body's odor but also reduce sweating by affecting the sweat glands. Antiperspirants are mainly applied to the forearms of the body, while deodorants can also be applied to the feet and other parts of the body like a body spray. Deodorants and antiperspirants are mostly confused as similar products, but they differ in function and application. Antiperspirants control sweating and body odor in two different steps. First, it prevents sweat from reaching the surface of the skin, and second, it kills the bacteria that cause body odor because it has antimicrobial agents as its main ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor from coming from different parts of the body but cannot control the flow of sweat. There is a similarity between deodorants and antiperspirants, both of which contain fragrances that help keep body odor away from the body. Antiperspirant contains aluminum salt, which when applied to the body part dissolves in the sweat or in the moisture on the skin and forms a gel. This gel creates a temporary barrier near the sweat gland and prevents or reduces the amount of sweat that flows from the body part. Antiperspirants and deodorants contain many ingredients that help minimize sweating and make people feel fresh all day. Alcohol, aluminum salts, antimicrobials, fragrances, and skincare products, carriers, parabens, and propellants are some of the ingredients used to make deodorants and antiperspirants to help keep sweat and body odor away from the body.
The Deodorant and Antiperspirant market study is being classified by Type (Aerosol Sprays, Creams, Roll-On and Gel), by Application (Men and Women) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA predicts that Vendors from European will contribute to the maximum growth of Global Deodorant and Antiperspirant market throughout the predicted period.
Unilever (United Kingdom), CavinKare (India), Addidas (Germany), Nike (United States), L’Oreal Company (France), Avon Product Inc. (United Kingdom), Shiseido (Japan), Procter & Gamble (United States) and Godrej Group (India) are some of the key players profiled in the study.
Analyst at AMA have segmented the market study of Global Deodorant and Antiperspirant market by Type, Application and Region.
On the basis of geography, the market of Deodorant and Antiperspirant has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
In May 2019, Procter and Gamble had announced the acquisition of Native Deodorant, which is a San Francisco-based company valued at USD 100 million. It is a natural brand of deodorant that goes directly to the consumer. This acquisition was intended to expand Procter & Gamble's product portfolio.
In February 2019, Unilever had announced the launch of mini spray deodorants for 4 brands and deodorant wipes for 5 of its brands. Brands include Dove, AXE, Degree Men, and Women. The products were intended for deodorizing the underarms, neck, and chest.
Influencing Market Trend
- The Rise in Trend of Using New and Innovative Ingredients
- Lower Cost of These Products Compared To Other Substitutes
- A Rise in Consumption of For Personal Care Products
- Growing Urban and Young Population
- An Upsurge in the Spending Ability of People
- The Growing Demand of Deodorant and Antiperspirant Products among Youth
- A Rise in Usage of New Technologies and Attractive Packaging
- Increase in Urbanization and Changes in Lifestyle
- Growing Concerns among Consumers Regarding Possible Health Issues Due To Some Ingredients Used In Deodorant and Antiperspirant Products
- Growing Environmental Concerns
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Deodorant and Antiperspirant, Suppliers and Distributors of Deodorant and Antiperspirant, Venture Capitalists and Private Equity Firms and End-Use Industry
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To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also include significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets , To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.
Frequently Asked Questions (FAQ):
1. At what growth rate would the Deodorant and Antiperspirant market expands?
The Global Deodorant and Antiperspirant market is expected to see a growth of % during projected year 2020 to 2026.
2. Who are the prominent players of the Global Deodorant and Antiperspirant market?
The prominent players of Global Deodorant and Antiperspirant market are Unilever (United Kingdom), CavinKare (India), Addidas (Germany), Nike (United States), L’Oreal Company (France), Avon Product Inc. (United Kingdom), Shiseido (Japan), Procter & Gamble (United States) and Godrej Group (India), to name a few.
3. What are the top priorities to focus for Deodorant and Antiperspirant market’s growth?
In this highly competitive & fast evolving Deodorant and Antiperspirant industry, the top strategic priorities would remain consistent like innovation, R&D and M&A.