What is Customer Communication Management (CCM)?
The CCM is a software that is utilized to manage customer communications across a wide range of media. Primarily it includes digital documents, SMS, emails, in-app notifications, etc. The solution helps to introduce new products or services and various types of notifications related to marketing, renewal, billing & payment, etc. via social media platforms. These increase customer engagement and attract new customers to visit the web page of the company and buy products or services, which they offer.
The market study is broken down and major geographies with country level break-up.
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Customer Communication Management (CCM) market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Oracle Corporation (United States), Adobe Systems, Inc. (Unites States), Salesforce.com, Inc. (United States), Cincom Systems, Inc. (United States), Compart (Germany), Hyland Software (United States), OpenText Corporation (Canada), Gartner, Inc. (United States), Papyrus Software (Austria) and Capgemini (France) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Customer Communication Management (CCM) market by Type, Application and Region.
On the basis of geography, the market of Customer Communication Management (CCM) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by , the sub-segment i.e. will boost the Customer Communication Management (CCM) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In January 2021, Doxim a leading CCM and engagement technology provider acquired Laser Print Plus (LPP), a specialist in regulated customer communications. This acquisition will help Doxim to accelerate the execution of its strategic plan to deliver a complete range of CCM solutions to customers across multiple regulated end markets, including financial services, insurance, state, county, and municipal governments, and utilities.
In February 2020, Quadient launched Inspire R14, the most feature-rich version of Quadient’s flagship omnichannel customer communications management (CCM) solution. The new solution offers more than 1,100 enhancements and new features and also includes more than 250 new starter kits, accelerators, sample workflows, designs, and integration connectors. Its synchronized omnichannel preview capabilities make it possible to review the output in every format on one screen.
- Increasing Use of AI-based Solutions to Cater and Observe Customers’ Online Behaviors
- Increasing Demand of Well-Positioned and Capable Communication Solution for Customer Engagement and To Attract or Retain Customers
- Growing Consumer Preference to Research Products or Services before Going for Purchase
- Rapid Adoption of Cloud-based CCM Solutions and Growing Retail & E-commerce Industry Across the Globe
- Increasing Privacy Concern and Risk of Cyber Attacks
- Lack of Knowledge and Complex CCM Solutions Can Hamper the Growth
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Customer Communication Management Service Providers, SaaS Vendors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-use Industries and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Oracle Corporation (United States), Adobe Systems, Inc. (Unites States), Salesforce.com, Inc. (United States), Cincom Systems, Inc. (United States), Compart (Germany), Hyland Software (United States), OpenText Corporation (Canada), Gartner, Inc. (United States), Papyrus Software (Austria) and Capgemini (France) etc.
2. Can we have customized study for Customer Communication Management (CCM) Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Customer Communication Management (CCM) Market by 2026?
Analysts at AMA estimates Customer Communication Management (CCM) Market to reach USD Million by 2026.