Global Retail Digital Signage Market Overview:
Retail digital signage is used for engaging and communicating with customers. Digital signages use technologies like LED, LCD, and projection to show content like images, videos, information for advertising, differentiation, marketing among other things. Retail Digital Signage consists of a variety of sizes of displays for displaying the marketing content for customers. Retail Digital Signage has aimed to promote products, grab the attention of customers, increase impulse purchases among other things. With the rise of e-commerce, retail shops are using these digital signages to better engage with customers.
- Need to Better Engagement with Customers
- Demand for Increasing the Sales of Retail Shops
- Adoption of Led Displays in Retail Digital Signage
- Increasing Preference for Online Shopping Is Affecting the Demand of Retail Digital Signage
- Increasing Number of Retail Chains Will Boost the Demand of Retail Digital Signage
- Growing Adoption of Retail Digital Signage from Retail Shops Will Increase Its Demand
- High Cost Associated with Retail Digital Signage
- Negative Impact on Industry Due to Covid-19 Pandemic
Some of the key players profiled in the report are Samsung (South Korea), Sharp (Japan), LG (South Korea), Sony Corporation (Japan), Shanghai Goodview Electronics (China), AU Optronics (Taiwan), BrightSign (United States), Leyard Optoelectronic (United States), Barco (Belgium) and Panasonic Corporation (Japan). Considering Market by Components, the sub-segment i.e. Hardware will boost the Retail Digital Signage market. Considering Market by Service, the sub-segment i.e. Connectivity Services will boost the Retail Digital Signage market. Considering Market by Hardware, the sub-segment i.e. OLED Display will boost the Retail Digital Signage market.
In Nov 2019, LG Electronics launched a new outdoor digital display product line. The product line includes LED screens, transparent OLED, and outdoor displays. These devices are meant to use at digital signages. Through the latest releases, the organization hopes to provide display solutions to all segments of vendors that choose to upgrade their products with emerging technology at reasonable prices and with long-term support.
According to Illinois Coalition for Responsible Outdoor Lighting, “All digital signage visible from roadways (not just billboard-sized signs) should only be allowed to display non-animated images, and each image must be displayed ("dwell") for a minimum of ten seconds. Longer delay times should be set by local regulation as is needed in specific installations where distraction hazards are especially high.”
What Can be Explored with the Retail Digital Signage Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Retail Digital Signage Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Retail Digital Signage
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Retail Digital Signage market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Retail Digital Signage market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Retail Digital Signage Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.