Industry Background:
Powdered beverages are a new offering with functional ingredients. These are considered a high-performance nutritional powder. It is available in different flavors. It is available on an online platform. The market players are investing in technology development in new and advanced packaging techniques.This growth is primarily driven by Growing Demand for the Ready to Eat Foods
.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Beverages sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Nestle (Switzerland), The Coca-Cola Company (United States), Mondelez International (United States), TreeHouse Foods (United States), The Kraft Heinz Company (United States), GlaxoSmithKline (United Kingdom), Insta Foods (India), Pure Circle's (United States), Hansen Holding (Denmark), Bemis Company Inc. (United States) and Unilever (United Kingdom), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 1st September 2020, Unilever Buys Powdered Electrolyte Beverage Mix Brand. The CPG giant is expanding its portfolio of health and wellness offerings with the acquisition of Liquid I.V. The powdered product is made with Cellular Transport Technology (CTT) that aids the body in absorbing water and important nutrients. The product is based on the World Health Organization’s (WHO) Oral Rehydration Solution (ORS) guidelines for treating and preventing dehydration.
In Dec 2019, Blue Pacific Flavours and McCormick announced the collaboration to develop a new segment in powdered beverages with a new technology known as FlavorCell, flavor solutions business segment. Through this initiative, the company becomes more competitive in this market.The market-leading players in this sector are discovering their reach in new geographical regions by adopting various market strategies including mergers & acquisitions, expansions, investments, new product development as their business strategies. The market-leading players are exploring new areas through expansions and acquisitions across the globe to avail a competitive advantage through combined synergies.
Regulatory Insights:
"In many cases, the appearance of the dry powder in beverage drink mixes is critical, because consumers eat and drink first with their eyes. Beverage powders are perceived as more appealing flavors when they are brightly colored in orange, red, or purple, etc. However, standard natural colors do not possess plating characteristics in their powder forms; for example, color from beta carotene would take a long time to dissolve due to its granular powder particles. A plating-grade natural color that simulates a synthetic lake is an ideal solution for dry drink mixes, like Sensient’s MicrofineTM. If the appearance of color in the powder mix isn’t of concern, a standard natural color powder would be just fine then."
Influencing Trend:
Increase in Market Competency and Development in Packaging Technology
Market Growth Drivers:
Growing Demand for the Ready to Eat Foods, Increase in Requirement of Convenience Food Because of Rising in Ratio for Women Workers and The Rise in Health Concern
Challenges:
High Cost of Production and Fluctuation in Cost of Raw Materials
Restraints:
Fluctuation in Interest Rates and Foreign Currency Exchange Rates
Opportunities:
The Upsurge in Working Population in Developed and Emerging Economies and Development in Distribution Channels in Under Developing Region
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Powdered Beverages Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Powdered Beverages Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Powdered Beverages players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Powdered Beverages Study Sheds Light on
The Powdered Beverages Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Powdered Beverages industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Powdered Beverages industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.