Global Loungewear Market Overview:
Loungewear is comfortable clothing that can be worn inside and outside the home. Loungewear is often considered as home wear; however it is not just restricted to camisoles and fitted tees, nightgowns, cover ups, drawstring and tap pants, and pajamas. Loungewear can be worn in the yoga class, park, gym, beach, or anywhere where one need not be formal. Demand for loungewear spans virtually all age groups and markets, not only because it is trendy but is comfortable and brings style to every situation. Pajamas and nightgowns are good for sleeping; for the beach, cover ups and tap pants are cool to be worn over a bikini or bathing suit; and drawstring pants can be worn while relaxing, walking outdoors, or at yoga or gym. Some of the players profiled in the study are PVH (United States), L Brands (United States), Maison Lejaby (France), LISE CHARMEL (France), Wolf Lingerie (France), Groupe Chantelle (France), Etam (France), Hanesbrands (United States), JOCKEY (United States) and Triumph International (Germany).
On the basis of geography, the market of Loungewear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Loungewear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton, wool, and silk will boost the Loungewear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Loungewear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Fashion Awareness among Women's
- Increasing Promotional Activity of Brands Globally
- Growing E-Commerce Segment Thereby Promoting Online Retail
- High Cost of Branded Loungewear
- Availability of Low-Cost Counterfeit Products
- Rising Opportunities in Emerging Economies
- New Brands Entering the Global Market
Key Market Developments:
On 22nd June 2018, Britainís Marks & Spencer Group (M&S) has collaborated with Microsoft to explore artificial intelligence. The businesses will trial with the integration of Microsoft AI technologies into M&S stores as well as the retailerís broader operations.
On 4th June 2018, French lingerie brand Maison Lejaby has launched invisible lingerie, the brandís new line called Nufit. Features an extra-fine 50-gauge polyamide, made with a 26% Lycra fibre content.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Loungewear Manufacturers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Loungewear market on the basis of product [Plain Loungewear and Designer Loungewear] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Loungewear market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Loungewear industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Wacoal (Japan), Wolford (Austria) and Lindex (Sweden).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Loungewear market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.