The rising awareness about the drawbacks of sugar on health has encouraged consumers to adapt sugar-free products. The excess consumption of sugar-based drinks causes metabolic impacts and health problems to the consumers. World Health Organization (WHO) recommends reducing the intake of free sugars to less than 10% of total energy intake and to 5% for the best health outcomes. The beverage makers selling sugar-free drinks exclusively on a various e-commerce platform such as Amazon has recorded the highest sales compared to those sold through in-store offline channels. As per a survey, in the United Kingdom the purchase of Coke Zero Sugar increased ~50% and Pepsi’s sugar-free drink Max sales rose by 17% in 2018. The demand for different sugar-free variants in carbonated drinks, tea & coffee, energy drinks, and dairy beverages is expected to boost the market growth in the forecast period.This growth is primarily driven by Increasing Diabetic Patients Worldwide and Demand For Better Health Products Due To Growing Concerns Over Obesity And Wellness.
Globally, a noticeable market trend is evident Rising Online Sugar-free Drinks Purchases. Major Vendors, such as The Coca-Cola Company (United States), Nestlé S.A. (United States), National Beverage Corp. (United States), Zevia (United States), Reed's, Inc. (United States), Perrier (France), Nongfu Spring Co., Ltd. (China), Mars Inc. (United States), Unilever (United Kingdom) and PepsiCo, Inc. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
- Increasing Diabetic Patients Worldwide
- Demand For Better Health Products Due To Growing Concerns Over Obesity And Wellness
- Rising Online Sugar-free Drinks Purchases
- Increasing Cost Of Sugar-free Drinks
Increasing Awareness About Healthy Drinks In Emerging Countries and Growing Demand For Naturally Derived Sweeteners
Intense Competition And Declining Profit Margins and Availability Of Artificial Sweeteners
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