What is Enterprise Customer Communications Management?
Customer communications management can be defined as strategy to improve the creation, delivery, storage, and retrieval of outbound communications, including those for marketing, new product introductions, renewal notifications, claims correspondence and documentation, and bill and payment notifications. The global enterprise customer communications management software market is expected to grow at a healthy pace during the forecast period, according to the AMA study. The rising demand for automation across different industries and increasing demand for enhanced CRM across different industry verticals are expected to be some of the major factors aiding the growth of the market. However, the market is expected to witness a decline in growth during FY 2020 but it is again expected to rise at a healthy pace after the COVID-19 pandemic is over.
The market study is broken down by Type (On-Premise and Cloud-based), by Application (Batch Communications, Chat/Messaging, Content Management, Email Distribution, Interactive Content, Personalization, Template Management and Others) and major geographies with country level break-up.
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to the outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Research Analyst at AMA estimates that Players from United States will contribute to the maximum growth of Global Enterprise Customer Communications Management market throughout the predicted period.
Moxtra, Inc. (United States), Zendesk, Inc. (United States), Zoho Corporation (United States), Preferred Market Solutions LLC (United States), Eltropy (United States), Facebook, Inc. (United States), Google LLC (United States), Oracle (United States), IBM (United States) and SAP SE (Germany) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Enterprise Customer Communications Management market by Type, Application and Region.
On the basis of geography, the market of Enterprise Customer Communications Management has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise SIze, the sub-segment i.e. SMEs will boost the Enterprise Customer Communications Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Windows will boost the Enterprise Customer Communications Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. IT & Telecom will boost the Enterprise Customer Communications Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Stringent Government Regulations Regarding Shutting Down Operations of Different Industry Verticals Worldwide Due to the COVID-19 Pandemic has Impacted the Demand for Enterprise Customer Communications Management in the FY 2020
- Implementation of AI in Enterprise Customer Communications Management
- Rising Demand for Automation Across Different Sectors
- Increasing Demand for Enhanced & Better Customer Relationship Management Across Different Industry Verticals
- Opportunities Across the Asia Pacific Region Owing to Rising Number of Enterprises Across the Region
- Availability of Open Source Platforms
Analyst ViewSince the COVID-19 virus outbreak in December 2019, the disease has spread to more than 200 countries across the world along with the World Health Organization declaring it a public health emergency. The impact of the COVID-19 has already hit many industries and will affect the global enterprise customer communications management market in FY 2020. The outbreak of COVID-19 has brought effects on many aspects, like scheduled public transportation cancellations; downfall in the real estate sector; travel bans and quarantines; closed operations across hotels & restaurants; banning of public gatherings & events; large slow-down in the supply chain of different markets; stock market unpredictability; declining business assurance, and uncertainty in the future market dynamics.
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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