What is Wi-Fi Analytics Solution?
WiFi analytics is the method of gathering and analysing customer data from WiFi access points in order to report key performance indicators (KPIs) such as customer traffic, dwell time, and churn probability. WiFi analytics are used to optimise operations, activate marketing campaigns, and monitor campaign outcomes. Wi-Fi analytics entails the use of Wi-Fi networks to gather data from Wi-Fi devices such as smartphones and laptops, and it includes detailed details on user activity. Information from the Wi-Fi network's coverage area, as well as operation conducted through the Wi-Fi network's internet link, are examples of such system behaviour information. Wi-Fi analytics are being used to assist businesses in creating accurate customer profiles and better understanding customer actions within their location.
The market study is broken down by Type (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), by Application (Footfall Analytics, Customer Engagement, Customer Experience Management, Customer Behaviour Analytics, Customer Loyalty Management and Others) and major geographies with country level break-up.
Research Analyst at AMA estimates that Players from United States will contribute to the maximum growth of Global Wi-Fi Analytics Solution market throughout the predicted period.
Cisco Systems (Unites States), Aruba Networks (United States), Purple (United Kingdom), Cloud4Wi (United States), Fortinet (United States), Ruckus Networks (United States), Extreme Networks (United States), Cloud4Wi Inc. (United states), Singtel (Singapore) and Aislelabs (Canada) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are GoZone WiFi LLC (United states), Blix Traffic (Australia), SpotOn (United States) and Guest Networks (Canada).
AdvanceMarketAnalytics has segmented the market of Global Wi-Fi Analytics Solution market by Type, Application and Region.
On the basis of geography, the market of Wi-Fi Analytics Solution has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. On-Premises will boost the Wi-Fi Analytics Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Retail will boost the Wi-Fi Analytics Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solution/Service Type, the sub-segment i.e. Solutions will boost the Wi-Fi Analytics Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
Aug 2020- CISCO Systems Inc. completed the acquisition of ThousandEyes, a cloud intelligence platform that expands visibility and insights into the digital delivery of applications and services over the internet and the cloud. Cisco will incorporate ThousandEyes capabilities across Cisco’s core Enterprise Networking and Cloud, and AppDynamics portfolios.
In March 2020, Cloud4Wi Inc. announced the launch of its Cloud4Wi application on Salesforce AppExchange. The application empowers customers to have a personalized experience that drives results by enhancing location-based customer data.
- Cloud-based Service with Full Remote Support
- Increasing Adoption of Big Data Analytics
- Integration with Other Data Such As Staffing, POS and Marketing Data
- Growing Demand for Wi-Fi Analytics Solutions to Help Brick and Mortar
- Increasing Deployment of Public Wi-Fi and Proliferation of Mobile Devices
- Government Initiatives for Smart City Development
- Rapid Adoption of IoT across Enterprises
- Increased Adoption of Social Media for Customer Engagement
- Lack of Standardized Regulatory Compliance across the Globe
- Lack of Infrastructure in Developing Countries
- Data Security and Privacy Concerns
Key Target AudienceWi-Fi Analytics Vendors, Software and IT Firms, Technical Developers, Distributors/Exporters/Importers, Government & Business Houses, End-Use Industries and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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